Plain text emails are one of the casualties of the current digital age. Nowadays, images and audiovisual content take precedence over text content . The importance of getting an email opened is so great that it is what companies focus on above other less relevant objectives.
Many things can happen when an email message reaches a user’s inbox. And this is where brands are focusing their strategies. Carrying out a good email marketing campaign has become essential if you want to reach the user and impact them in the right way.
Any email marketing campaign must take into account two formats in the same email delivery:
Emails in HTML format
This is the most common display method in the most commonly used inboxes today.
Plain text emails . A format that, despite being used less and less, is perhaps more effective. Its use is focused almost exclusively on those email managers that do not allow images to be shown. However, brands that choose to work correctly with this format achieve, from the start, a greater differentiation from the competition.
Here are 15 tips that can help you build a great plain text email campaign:
TABLE OF CONTENTS
1.- Show closeness by personalizing your emails
2.- The subject must be concise
3.- Content that attracts attention
4.- Use bold to highlight what is important
5.- The smaller the chinese overseas asia database extension, the greater the attraction
6.- Use simple calls to action
7.- Don’t forget to include links in plain text emails
8.- Choose the font and color for the text typography well
9.- Respect the blank spaces
10.- Use a professional emailing platform
11.- Don’t leave the automatic version
12.- Don’t forget that plain text is not a copy of the HTML version
13.- Preview the texts before sending them
14.- Make copy comparisons
15.- The perfect result is the sum of the two versions HTML and plain text
1.- Show closeness by personalizing your emails
It is not the same to start an email with a “Dear Customer” that urls instead of uris to distinguish “Dear Mr. Garcia” either “Dear Jose«. A user seeks to feel confident with the messages he receives.
Therefore, the use of a first name or surname achieves this effect of trust. It is about “strengthening the relationship with your clients, providing them with more individual treatment and making them feel special.
To achieve this, you can add more fields to make it seem even alb directory more personal. From first 15 Tips for and last names to other data that is related to subscribers. And most of them don’t need more than text.