Do you know the main digital marketing strategies for e-commerce that you can implement to increase your sales? Without a good, properly segmented user database, it will be difficult for an online store to be effective.
Hence the importance of applying appropriate digital marketing strategies for e-commerce that cover objectives such as:
Derive traffic from different user acquisition channels.
Increase the number of leads that go through the cold process until they become customers.
Increase sales.
Do you have an e-commerce space? Don’t forget to try out these 18 digital marketing strategies for e-commerce to make your online store a success :
TABLE OF CONTENTS
1.- Take care of users on mobile devices
2.- Build a winning landing page
3.- Publish valuable content periodically
4.- Make promotions on special dates
5.- Simplify the forms
6.- Offer free shipping
7.- Choose the best time to publish
8.- Create raffles with your products
9.- Bet on Google Shopping
10.- Create retargeting lists
11.- Notify chinese overseas australia database when in stock
12.- Do affiliate marketing
13.- Analyze your competition’s actions
14.- Include a call to action in each post
15.- Create sale notifications
16.- Define digital marketing strategies for cross-selling and up-selling ecommerce
17.- Offer a pre-sale of your product
18.- Get their emails before they leave the store
1.- Take care of users on mobile devices
Digital marketing strategies for ecommerce: Mobile SEO
One of the biggest mistakes in any current marketing strategy is forgetting about users who access your website from mobile devices. More and more traffic comes from these devices.
According to the report “ Mobile in Spain and in the world ” , in your browser crashes or straightens, 2016, 9 out of 10 18 digital marketing Spaniards used a mobile phone at some point during the purchasing process. A trend that is on the rise. In fact, according to a study by the Retail Research Centre at the University of Nottingham, the average number of purchases completed using mobile devices was 11% in 2016 , compared to 8.3% in 2015.
Therefore, it is essential that you design the user experience from a alb directory “ Mobile first ” point of view . That is, an ecommerce that is, from the ground up, designed as Mcommerce. And remember that Google has stopped indexing websites that are not adapted to the mobile environment. So if you are not mobile friendly, you do not exist for Google.