There are many reasons that stall email sales. And all of them are caused by not following good practices and implementing strategies without taking care of the details.
Email marketing is one of the best channels to sell products and services. In addition to other objectives such as creating brand advocates by building customer loyalty. However, it doesn’t work for everyone. And some people don’t understand why.
Are you getting the ROI you had set out to achieve? What about your open rates? Are they sufficient? And what about your click rates? Maybe you are failing at something specific that you haven’t yet figured out. That’s why the following 20 most common mistakes will help you find some of these mistakes and fix them as soon as possible.
TABLE OF CONTENTS
Discover the main reasons that paralyze email sales
1.- Your subjects do not invite emails to be opened
2.- It does not touch the user’s sensitive fiber
3- What about deliverability?
4.- Do you identify yourself correctly?
5.- Fatigue is another reason that paralyzes 20 reasons why email sales
6.- It includes too many capital letters
7.- Do you always remember to include a link?
8.- Or are you one of those who includes too many links?
9.- The loading speed is very slow
10.- Your calls to action don’t convey anything special
11.- Do you know when to female database personalize your emails?
12.- You do not make constant shipments
13.- Do you know the best times to send?
14.- Do you work to inspire confidence?
15.- You do not adapt the language to that of your target audience
16.- You don’t use responsive design
17.- Who is the star of the message? Your product?
18.- Be careful with the tone
19.- “It’s too good to be true”
20.- Beware of autoresponders
Discover the main reasons that paralyze email sales
1.- Your subjects do not invite emails to be opened
Reasons that paralyze email sales
How are your email open rates? Are they as favorable as you expect? If users don’t open your messages, this is one of the first reasons that email sales stall.
The subject line is essential to attract the user’s attention and, above all, to stand out from the other messages that enter your subscriber’s inbox. If you don’t catch the eye at first glance, you’ll hardly be able to get an opening hours later.
If you look at the example, the subject lines are too long and don’t telemarketing and success in direct sales really add much. And keep in mind that email open rates from mobile devices have increased by 180% in the last three years. Yet another reason to keep them short.
The best tactic you can use, however, is personalization . Emails that include the recipient’s name in their subject line have higher click-through rates than emails that don’t . So, it’s something you should consider.
There are many titles that work in email marketing to prevent subject alb directory lines from being one of the reasons that paralyze email sales. But, above all, there is a new trend that is catching the attention of all users: emojis. Emails containing emojis have grown by more than 7,000% in recent months.