If you are going to work with email marketing, you will need to build a list of email subscribers. This way, you will have the possibility of reaching out directly and personally to those users who have shown interest in your business and what you offer.
Having a good list allows you to keep track and organize the potential clients you can contact through this means. But it also gives you the great opportunity to segment your target audience based on their needs, tastes or preferences.
Keep in mind that this is an excellent channel to establish closer communication with your consumers. Therefore, the first thing you should do before you start sending your campaigns is to build an efficient email subscriber list.
TABLE OF CONTENTS
Learn how to build an email subscriber list
1.- Create a landing page
2.- Add a form to your site or landing page
3.- Clarify the privacy policy
4.- Be honest with users
5.- Offer a good incentive
6.- Work with a registration pop up
7.- Ask for the email address during the payment process
8.- Take advantage of the product pre-sale
9.- Organize an event
10.- Ask for your email address when you visit the store
11.- Include calls to action on your social networks
Learn how to build an email subscriber list
As with any strategy, it is essential to have a structure of what you will do to reach your audience. By building your own email subscriber list, you have the possibility of connecting with those people who are really interested. To do this, you will need to know some techniques to create it:
1.- Create a landing page
Learn how to build an email subscriber list: create a landing page
First, you need to create a landing page, keep in mind that this is one of the best ways to help you build an email subscriber list. This is because this type of page has a single purpose, to take one action, whether it is a purchase, download or registration.
When asking for an email address, it is to give away content updates. These can be eBooks, guides, videos, or any valuable content that you don’t usually give away. That’s why they are separate pages, meaning they can’t be accessed through the main navigation.
2.- Add a form to your site or landing page
The next thing you need to do is collect personal data from users, and the best way to do this is through forms . You can place them on your website or on a landing page , in this case you could ask for first/last name and email address. Because if you put too many fields you can scare away the visitor.
It is recommended to place this element at the top of the page so that readers can see it easily and quickly. Remember that the call to action has to be eye-catching to encourage them to subscribe or register. In addition, it is important that you offer them something in return to make the decision.
3.- Clarify the privacy policy
Learn how to build an email subscriber list: add privacy policy
Users often do not share their personal data for fear of what others may do with it. For this reason, it is so important that you clarify the complete privacy policy, either directly on the website or by placing a link in the registration form itself.
Why is it so important to do this? Because it is a way to assure your potential clients that you will not misuse the information they are providing you. Even though many do not read them, it is always important to have them visible because it also protects your business.
4.- Be honest with users
People often share their details in a form because there is an offer that attracted them. Therefore, you must be completely transparent when telling them what your newsletter will be about. If it is going to be just promotional campaigns , be honest, the same if it is going to be information of all kinds about your business, products/services.
Consider that if you demonstrate your honesty with them, you will gain the trust of your subscribers. In addition, this greatly increases the chances of these users becoming loyal customers of the business, once they are sure of your reliability.
5.- Offer a good incentive
As you already know, you must encourage visitors to take the action you want them to. To do this, you need to offer them something in return, that is, they give you their data and you give them something that may be of interest and value to them. In this way, you motivate them to register.
You can give away an e-book, discount coupons, a special discount on the first purchase they make after subscribing. Also, if you sell products or services, you can offer them a free sample or trial. Any of these options can encourage them to make the decision.
6.- Work with a registration pop up
Learn how to build an email subscriber list: work with a signup pop-up
Another great way to build an email subscriber list is through exit-intent signup popups. These often appear on websites as a last-ditch effort to get visitors to engage more with your site.
The pop-up comes into action when the user decides to leave the page. Its job is to save the situation and collect an email address. Although it is sometimes annoying, this element turns out to be very effective for this type of acquisition strategy.
In order for the visitor to stop and read the sale, it is essential that it has an eye-catching design and an attractive title. You have to give them a good reason why it is appropriate for them to complete the form. You already know that it is necessary to offer something in return, valuable content, a promotion or any incentive that will convert the visitor into a customer.
7.- Ask for the email address during the payment process
Do you have an e-commerce site? Here you can find another window to start building a list of email subscribers. In this case, you can take advantage of the opportunity to request the email address during the checkout process. The buyer who is really interested will not hesitate to provide it.
Just the fact that they are buying something from you means they are interested in it. So chances are they would also appreciate getting more direct information about discounts, new products and updates through your email list.
8.- Take advantage of the product pre-sale
Learn how to build an email subscriber list: Product pre-sale
Don’t wait until your product is ready to sell. It is recommended that you make a pre-presentation. To do this, you can launch a pre-sale, which is a basic element for collecting email addresses and advertising the new product.
It’s simple, you just have to start by analyzing what would be the best product for this pre-sale, you can ask your customers. You structure the framework of the product you want, create a landing page in which you describe what it is, its functions and when it will be available.
This is when the opportunity comes to collect emails by putting people on a waiting list. Consumers are attracted to it because they want to be the first to know about updates to this product and when it will be released.
9.- Organize an event
People love to attend exclusive events held by businesses in their preferred industry. So this is another opportunity to build an email subscriber list. How can you do it? Simple, place a sign-up form where they have to leave their email address.