A common question from online marketers or entrepreneurs who have decided to give emails the green light is . “How often should we send?”. In today’s article, we will therefore look at the frequency of e-mails in more detail. First of all, I would like to say that an expert has a different opinion. I will therefore be based mainly on my own experience, which I have gathered over the past few years.
1) You send as much as you can
The most common mistake beginners make when it comes to email marketing frequency is to overwhelm your users . Mostly the scenario looks like this. After sending out the newsletter for the first time , you will find that you received some orders thanks to the e-mail. Then y malaysia whatsapp number data ou say to yourself that if you received 10 orders during the first mailing , then if you increase the frequency to 2 newsletters per month instead of sending one e-mail per month, you will get 20 orders. But it usually doesn’t work that way. We recommend setting the correct frequency appropriately first. It could happen that you discourage customers with excessive frequency.
Your goal (in the first phase of email marketing ) is to find the ideal frequency. This is one that has value for your users and brings maximum benefit to you as well. In the begin everything you will find in the metrics report ning of e-mail marketing, we therefore recommend you to choose a lower frequency.
2) You cannot empathize with the role of your ideal customer
Another common mistake is the inability to empathize sufficiently. Your recipients do not want to receive dozens of useless emails . They don’t need to read about your products from morning to night. All they care about is their own problems and the lives they want to improve. Can you help them? If so, you’ve won, in that case you can estimate very precisely what the content of the e-mail should be and how often the subscriber needs to be contacted. Either way, your subscribers will love you for the daily alerts. In another, a frequency of once every 2 two weeks will suit them. Somewhere once a month material data will be fully sufficient. Now try to empathize with your ideal customer and estimate how often they would like to receive emails.
3) You don’t know in which category you would place you and your business
In my experience, most email campaigns fall into these three categories:
Very frequent contact frequency (you send emails daily )
Moderately frequent contact frequency (you send e-mails several times a week )
Low frequency of contacting (you send emails several times a month )
Those of you who are true industry experts will use the daily email frequency. You produce fresh content daily and have something to share with your listeners.
The medium frequency of the mailing will be suitable for those who take care of their business carefully, but are not yet at the imaginary top of the field. In this frequency, it is possible to communicate with your newsletter subscribers 1-3 times a week.
Low frequency means 1-2 emails sent per month. It will be used especially by those whose customers are assumed not to use the service often (for example, a dentist).