When you want to get something right the first time, good examples of lead there’s no better way to get. It right than by looking at how experts in the field do it. This reference is essential and helps you build on the experience of others before. You do it from scratch , thus mitigating errors. That’s why specific database by industry we bring you the best of Facebook Leads Ads: valuable examples. That can serve as inspiration for your lead generation campaign.
Are you looking for ads to find inspiration? Check out these Facebook Leads Ads, valuable examples
A bad image, as well as unclear, overly long text that does not connect emotionally. Are the main causes of ad failure.
This part should never be overlooked when designing a strategy. Ads are what will engage your potential customers, otherwise you will be wasting money on inert advertising.
To prevent this from happening to you, we bring you 5 examples with different formats allowed to launch a successful Facebook Leads Ads campaign:
Zara: a good image doesn’t need to convince you of anything with text
The Spanish company created by billionaire Amancio Ortega uses a good image (of quality and that tells a story on its own) to promote its new collection.
The Caption is simple and direct: “Explore the latest trends of the season from Zara’s women’s collection” and the Call To Action (CTA) gets straight to the point: “Buy”.
The campaign is made up of several ads with the same copy and CTA with different photos.
Nike knows how to stand out visually while pushing technology
Video is one of the formats that attracts the most leads , both with organic content and with advertising.
In this case, this super-positioned brand inside and outside the sports market launched this advertisement in the middle of the pandemic (designed to be enjoyed from home) which consisted of pointing the mobile phone to the sky to look for an augmented reality (AR) cloud in the shape of a sports shoe alluding to the Air Max model (designed to protect against impacts), and that with just a click when you found it you could unlock songs and videos from some artists who are, in marketing terms, exclusive content ( lead magnet ).
Milwaukee Bucks NBA Lead Forms With Irresistible Hook
With an emotional copy that appeals to a unique opportunity: “You don’t want to miss the Milwaukee rematch” and a CTA that offers you the solution: “Guarantee your seats for the rematch.”
The first question on the form gives you what every fan wants: “Would you like to skip the lines and be first in line for tickets?”
A clear and powerful image that connects emotionally by showing an iconic moment during a match.
Santé Vet : 15 seconds of a story are enough if a powerful image tells a story
European animal health insurance company the benefits of event software telemarketing services Santé Vet doesn’t need elaborate copy, just the brand name, the company’s purpose or what it offers with an authoritative argument (“European leader”), and a CTA that gets straight to the point: “get a quote”.
The power of a good story should not be underestimated: yes, it is 15 seconds that only last 24 hours, but we are talking about 1 billion stories shared every day on Facebook and Instagram.
In this case, the image tells a story: during an accident, your pet also requires medical attention and care to recover. So with the “get quote” button, those interested can find out more information and prices.
Convert+: Humanize your brand to achieve better results in your campaigns
Using people in social media ads just seems like the right thing to do. The key is that the person chosen for the photo is representative of the target audience the content is aimed at.
This ad combines two powerful elements in its copy: the word “free” to offer the magnet lead; and the title “how to get better results with Facebook Ads”, thus proposing the solution to a problem.
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When looking at Facebook Leads Ads campaigns, there are plenty of examples. If you want to use one to design your own strategy, you are on the right track to capture many leads with your ads.
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