You already have personas ready. Their photos hypnotize you day and night every time you sit down at your computer. Marie Novotná, Jana Chytrá and maybe even Honza Novák look at you from the bulletin board.
You realize that personas have their place in online marketing . You know that you will use them well for copywriting or that with their help you will prepare a better keyword analysis . We even taught you how you should create personas . We’ve shown this with an example for content marketing , but the process is always the same. Persona as persona.
If you’ve done it right, you have an ideal chance to really use personas and bring your business closer to your readers and future customers thanks to them. The following 6 tips will help you do that a little more.
1. Use the power of imagination
Imagine that you are preparing to launch a new e-shop . You have everything perfectly prepared – the graphics fit, the products are loaded. The last thing you need to do is to prepare quality labels for individual products . Those of you who have ever done a similar activity know that it is not particularly fun. There are usually hundred russia whatsapp number data s or thousands of products, and being creative with each of them really requires a great deal of courage and determination.
At the same time, the product description is one of its very important parts . Thanks to it, you have a unique opportunity to evoke positive emotions in the visitor’s mind and subsequent purchase. Nobody enjoys reading boring, descriptive texts. Your visitors want to know how they will feel after the purchase , what benefits it will bring them and how the product will improve their life .
That’s why I always recommend you to work with y use hierarchies to differentiate what is important imagination in your texts . You are never just selling a product. You are always selling an experience. And you should always pay attention to the description of th
e experience. In addition to texts, we wrote an article on this material data topic, how you can use the power of images in product descriptions . I recommend reading it.
Tip: Focus on how the product would help your persona. How will he feel when he buys the product.
2. Write like you speak. And don’t play anything
Write for the people and don’t play games. Try to write as simply as possible. Texts read well if you choose a “conversational” tone of communication. If your business allows it, I definitely recommend writing texts more like this. Not every reader understands your industry. And your goal is not to confuse him, but on the contrary to make the learning process easier for him. Therefore, try to avoid technical expressions, anglicisms and simply write very simply and naturally. Your text probably won’t become a literary work, but that’s not its goal either. The goal of copywriting is to lead the reader to a specific action.