Whether you decided to text your website yourself or hired a copywriter for this purpose , keep reading the following lines. Here you will learn which things should not appear in your texts at any cost , unless you plan to reliably discourage your visitors and potential customers in advance.
Grammatical and stylistic errors
That’s a chapter in itself. If you are not sure about stylistics and grammar , leave the creation of texts to professionals who are no strangers to our mother tongue and who can do real miracles with words. There is nothing worse than a perfectly polished website (w mexico whatsapp number data hich must have been hellishly expensive) with a lot of typos, grammatical errors and stylistic inconsistencies . That’s like taking a wad of bills and throwing it through a window.
Long paragraphs
An ideal line should have 60-80 characters . However, more – than the length of the line – depends on the length of the paragraph itself . It should consist of approximately 5 to 8 lines . Why? Especially for its clarity . Also, don’t forget that each paragraph should have its own story and shoul measure your results with our email marketing metrics report d be separated by an attractive subheading. Don’t forget bullet points, enumerations, lists – they can also make the text more attractive and clearer.
More types of text highlighting
Also, you should not overdo it with various highlighting of the text. Do not combine bold with italics , and do not combine italics with underlining . Rather, bet on one style material data and use it in your text. In general, important parts should be highlighted in bold . Italics are mainly used for quoted text or direct speech itself. The underlined font is reserved especially for links . Here too, therefore, stick to the old saying: ” less is more “.
A considerable amount of text
Don’t overwhelm the reader with text right on the front page. People don’t want to read too much – this is unfortunately the reality of the modern age. Rather, focus on shorter texts that contain a certain narrative value . Skip the sauce and focus on the facts that can motivate your readers to stay on the site, or to buy your products or services. If they feel like it, they can read their favorite book, not your site. And honestly – who among us wants to wade through tons of text trying to find specific information? We’d rather use the magic keyboard shortcut ctrl+f, right?