Browse products, read reviews and order online – smartphones play a major role in e-commerce today. With more and more consumers preferring to shop via their smartphones, now is the perfect time to create an e-commerce app for your business.
However, it is not enough to just create another app. The app should be user-friendly, have useful features and be completely secure.
To help you create such an app, we have compiled a list of top tips to help you develop an outstanding eCommerce mobile app for your business.
What is an eCommerce Mobile App?
An eCommerce app is a mobile-based application that allows customers to browse, purchase, add to wish lists, and perform any other purchase-related activities for your brand.
They are easily accessible, mobile-friendly whatsapp and digital marketing versions of e-commerce websites. Instead of typing in the URL every time, users can download the app once and access it anytime with a single tap.
These apps offer features like product categories,Live Chat, filters, price ranges, discounts, and payments – everything your customers need to buy from your e-commerce store.
Why do you need an eCommerce mobile app?
Although e-commerce sites still allow consumers to shop via mobile phones,One-third of shoppersPrefer mobile apps over other channels.
This is because eCommerce application development can solve major business problems and provide the following benefits:
Reduce shopping cart abandonment rate
Customers browsing mobile apps prefer to purchase products after they have been added to their cart. Unlike computer or mobile websites, apps enable customers to complete the purchase process through several factors:
Improve customer engagement
E-commerce apps have opened up various ways of communicating with customers. In addition to the usual notifications, brands can also use innovative ways to encourageCustomer EngagementIn the application.
For example, brands can create a newest electronic invoice adjustment form points system that rewards customers for opening the app every day, participating in app-only contests, or writing reviews. These simple activities provide new channels for customers to interact, thereby increasing sales and revenue.
New customer data for personalization
Mobile Development ApplicationProvides new channels for collecting customer data. With the right permissions, brands can access device location, app usage, and users’ online activities.Data analysisEnables brands to create highly personalized customer experiences on their mobile apps.
For example, if a customer books a beach vacation via their phone, a clothing brand can access this data to send in-app offers about beach clothing through its app.
Improved efficiency through better functionality
As mobile apps evolve, customers can access features that are not available on a computer or mobile website. App users can open the in-app camera to scan products, use voice search orSave their payment dataDo it securely with multi-factor authentication.
These features reduce the number of steps quick signs between product discovery and purchase, making the buying process more efficient.
Tips for Developing a Successful eCommerce Mobile App
- Hassle-free registration included
One of the reasons customers love mobile apps is convenience. But a time-consuming registration process can deter consumers from using the app.
While registration and login are essential for maintaining user profiles, you don’t need too many details to get started. A simple username and password combination is enough to identify a user.