Sending mass messages via WhatsApp clearly has numerous benefits. You can save time, resources and effort when contacting your clients, reduce the margin. Of error and have greater reach and productivity in your campaigns. However, it can become a double-edged telemarketing data sword if you do not abuse this resource. Becoming spam for your leads can be deadly for your company.
To help you avoid risks and see better results with mass messaging, we bring you 12 freshly baked tips for you to apply to your campaigns.
It’s time to sell! 12 foolproof tips for sending mass messages on WhatsApp
- Have a clear plan: before sending mass messages on WhatsApp. Draw up a strategy that includes types of messages, objectives and timing.
- Build a solid database: collect contacts (phone number and email) through digital and physical means. Using a lead magnet can help (offer a discount coupon or an e-book).
- Segment your potential customers: each user is special and the success of your mass messaging campaign depends on taking improve sales through lead generation into account their particular interests, age, time and type of device they use to connect. (Use WhatsApp tags).
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Diversify the type of content
- use messages that take advantage of the diversity of formats to communicate (photos, video, audio, gifs, emojis and of course text).
- To the point: To send mass messages via WhatsApp, you must write direct, clear texts with calls to action (CTA) that guide your potential client to where you want them to go.
- Avoid being intrusive : WhatsApp was created as the most accessible, friendly and relaxed means of instant communication. The space that has been given over to marketing must be respected, so avoid bombarding your customers with brazil data advertising and offers, but instead spend time providing content that helps them stay connected. For example: share testimonials from your customers.
Combine your WhatsApp mass messaging strategies with Whaticket!
With Whaticket you not only have a CRM and multi-channel platform, but you can also manage a chatbot for each area of your business at no additional cost.
Contact us and prepare everything you need to send mass messages on WhatsApp successfully!