a weekly newsletter on a specific day of the week (it’s a good idea to study which one is
most appropriate for your audience).
When, on the other hand,
little or very long content is generated, it is preferable to group it into
more spaced-out shipments, or offer it as
an exceptional item in a single shipment.
The sender
Email common approach marketing manuals tell us
that messages sent by one person are opened more, but this is only
true the first time or two. hong kong phone number library Sometimes you open them because, obviously, you can’t
remember the names of all the people who might send you an email , and that
message might be important.
On the other hand, once you’ve associated a particular sender
‘s name with the information they usually send, if it’s not of maximum interest to you, you’ll also stop opening it or throw it in the trash.
Much will depend on whether the brand
chooses to personalize its emails as part of its branding strategy , and whether
recipients are more or how to correctly calculate the total cross-section less receptive to receiving messages from a brand
with a person’s name. Keep in mind that we tend to be loyal to a brand,
not to a specific person who works for that brand (although there are exceptions),
so receiving María Fernández’s newsletter from Cortefiel probably
makes no difference to me than simply receiving it from Cortefiel, because I already know in advance what
I’m going to see when I open the newsletter.
And, of course, if the email is from
a brand, don’t just give me the person’s name because, if I don’t know them,
I probably won’t open the be numbers email or I’ll send it straight to the trash,
stopping me from reading information that probably interests me.
Here, the media tend to be
quite conservative, and submissions are generally made under the name of the
company or media outlet that publishes the content , despite exceptions.
