build a brand reputation and win customers. A negative review hurts.
They’re usually constructive, helping you improve your service or product . But
what’s behind a wave of negative reviews?
Unless you’ve done
something public that has a huge impact and creates a reputation crisis , a large number of negative reviews at once could be
a sign that someone is trying to flood your site with fake reviews.
If you don’t act quickly, these can seriously damage your reputation and
local SEO.
The social Online Reputation network that
has the most influence on local SEO is Google+ . Therefore, it’s advisable to
keep an eye on it, and ivory coast phone number library if you notice a surge of
fake negative reviews, report them to Google as fake.
As I mentioned at the
beginning of this post, the collection and analysis of the semantic core primary goal of SEO is to increase organic traffic
and sales. A wave of negative reviews would therefore undermine
the goal of increasing sales.
Hacking
and server and network overloads
Website speed
is a key ranking factor. If your website is slowing down
and you have no idea why, use antivirus software to scan for
anything suspicious.
If you still can’t
find anything about it, your network or server may be overloaded
. The best thing to do in these cases is to contact your
web hosting company so they can help you find the problem and, consequently, find a
solution.
building , the solution lies in disavowing links. That is, warning
Google not to take those be numbers links into account. However, most
SEOs are reluctant to disavow them. According to an article in SEJ
(Search Engine Journal), 38% of SEOs have never disavowed
them .
building and negative SEO through anchor text, the solution is to
regularly audit your site with Search Console or tools like Ahrefs, Majestic SEO, or SEO Profiler . This way, you’ll be able to identify if you’re being targeted and
address it in a timely manner.
