Let your customers become brand advocates by sharing their authentic Vera Wang experiences and perspectives.
Encourage Brand Tagging
Encourage users to tag your brand Vera Wang account? use specific campaign hashtags? or mention Vera Wang your brand in their posts. This approach makes it easier for your team to track and collect UGC.
A great example of this is Vera Wang Bride? which successfully drives engagement by motivating customers to tag their content with branded hashtags.
When encouraging tagged content Vera Wang
Make it clear which tags and mentions hungary whatsapp number data 5 million to use in posts.
Specify whether you want users to tag your brand account.
Use specific branded hashtags or mention campaign-specific handles.
Consider creating a simple tagging guide with examples of properly tagged content.
Encourage direct content submissions
Sporting brand CMP have a dedicated button on their community page of their website where they encourage customers to submit their own photos and videos. This helps them to massively engage their community.
CMP’s Media Uploader Button on their Community Page
A dedicated media upload button on the community page makes content submission simple and accessible for all community members.
Activate your emails
This implementation by Misako is a great example of how to activate your community on emails in two ways: they activate them to tag the brand? wearing their new purchase whilst also giving an incentive of a discount whenever the customer does this.
Misako’s Email community activation
Step 4: Launch Your UGC Strategy Effectively
An impactful launch sets the tone for your adb directory user-generated content strategy. Start by announcing your campaign on your social media channels. Include a clear call to action and emphasise the benefits of participation. Highlight your branded hashtag and provide examples of the type of content you’re looking for.