My professional beginnings were at the Polytechnic University of Valencia (UPV), where I worked in a business incubator. I spent five years surrounded by entrepreneurs and innovators. My team and I created the UPV’s entrepreneurial ecosystem, training more than 3,000 students and helping more than 120 early-stage startups through entrepreneurship programs .
After that, I joined products or services one of the
startups in this ecosystem, Vitcord, as its user acquisition manager . We had a very interesting time qatar phone number library when we managed to raise a €750,000 funding round … and now it’s going strong!
Before joining Unbounce, a rking at Vitcord, I shared what I was doing and learning at various master’s programs and innovation and entrepreneurship events . It’s a part of my life I love and won’t stop doing!
I’ve been in the B2B/SaaS space for several years now. I work at Unbounce, where I’m part of the customer marketing team. We’re responsible for launching campaig etter experience from onboarding to offboarding, taking advantage of all the features, and growing their business using our entire platform.
Remember full-funnel marketing?
My previous marketing targets were acquisition (traffic, leads, etc.). When you market havaianas shoppable content on social media to customers, the targets are €€€. We no longer talk about leads, SEO, or traffic. Every action has a direct impact on the bottom line.
By Pablo Penades, marketing strategist at Unbounce. He’s a guy who enjoys doing marketing, search engine optimization united states america but also talking about how he does it. That’s why he writes about it on several (like the one you’re reading) and speaks about it at marketing conferences internationally. If you want to connect with him, follow him on Twitter or LinkedIn . You’re sure to be entertained and learn.
19. A lot has happened in the last 5 years… In 2011, I became unemployed and had to pick myself up, like many others. Thanks to my ongoing training and the Master’s in Web 2.0 Corporate and Institutional Communications, which I completed in 2011, I was able to make my way into the wonderful world of social media and digital marketing , land my first clients, and collaborate with various agencies to participate in the digital communications of various brands.
