One in five emails sent never reaches subscribers’ inboxes . That’s why low delivery rates are one of the most critical challenges you can face if you work in email marketing.
You’ve probably put a lot of effort into improving and optimising your database, designing an attractive campaign and thinking hard about writing subject lines that encourage opening. However, how are users going to open emails if they don’t even receive them?
Spamtraps are one of the most dangerous aspects of this ecosystem. And the big problem is that they are still somewhat unknown.
When analyzing the results of email marketing campaigns, one of the data that usually draws What are the most attention is the low deliverability. For one reason or another, it can be understood that users do not open emails or that they do not generate as many conversions as desired. However, it is understood that at the moment a message is sent, it must reach the recipient.
What stops this process?
There are many factors that determine delivery . But one of them is that your database has spam traps. And you don’t know about it.
To help you understand it better, spamtraps or trap emails gambling data china refer to email accounts that exist in your database. And they automatically affect your reputation as a sender. As a consequence, your domain is highly affected. So much so that it can even end up on a blacklist if users block your IPs.
TABLE OF CONTENTS
Spamtraps and reputation in email marketing
What exactly are spamtraps?
Types of spamtraps you may face
1.- Pure spamtraps
2.- Recycled spamtraps
How do spamtraps get into your email list?
1.- By accident
2.- Bots
3.- Old data
Measures to protect yourself from spamtraps
1.- Don’t buy databases, create them yourself
2.- Apply double opt-in
3.- Keep your database clean and updated
4.- Use an email marketing 17 customer service sms templates you can use today platform with a guaranteed reputation
Spamtraps and reputation in email marketing
spamtraps
Just as online reputation is seen as a reflection of how relevant aleart news you are as a brand or the prestige you have created for your audience in the digital environment, reputation in email marketing measures your behavior in email campaigns.