The 15 commandments of email marketing

 

Talking about email marketing commandments may seem like a stretch. However, what is clear is that there are a number of aspects that, if properly taken care of, can make your email marketing campaign a success . And if you don’t take them into account, they will turn it into a bottomless pit of expenses with no meaning.

The first thing you need to think about when designing an email marketing The 15 commandments campaign is the objective you want to achieve. This could be to attract, retain or interact with your subscribers. It’s not about bombarding your subscribers with messages that don’t interest them. And to do this, you need quality content, in an attractive format.

TABLE OF CONTENTS
What email marketing commandments should be respected?
1.- You will define what your specific objectives are
2.- You will choose your strategy
3.- You will build your own database
4.- You will segment your database
5.- You will clean up your contact list
6.- You will know your client’s profile (Buyer Persona)

How to create buyer personas

7.- You will work and take great care of the email issue
8.- You will create newsletters with quality content
9.- You will ask for the user’s consent before sending messages
10.- You will optimize, analyze and measure the results
11.- You will respect gambling data hong kong and eliminate the losses
12.- You will be consistent with shipments
13.- You will share the campaign on social networks
14.- You will create constant A/B tests
15.- You will use the best email marketing tool
What email marketing commandments should be respected?
Based on this, here are 15 tips that act as email marketing commandments that you should follow. Only then will you make your strategies work:

1.- You will define what your specific objectives are

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Email marketing commandments: objectives

Email marketing is one of the most interesting channels to directly reach your target audience at an affordable cost. But if you are not clear about what you are looking for, it will be difficult to find it. You need to clearly define what you want to text messaging consent policy: how to follow the rules when sending sms achieve and for what purpose. And, most importantly, it must be a single and very specific objective.

Some of the most common objectives of an email marketing campaign are:

Increase traffic to your website . To do this, you must determine the purpose, who you want to target, and when.
Build customer loyalty . Acquiring a new customer costs 5 to 10 aleart news times more than selling to an existing one. This is someone who already knows your brand and trusts you. A well-established contact base means guaranteed, sustained income.
Sell ​​more.
Attract new subscribers . Reach a larger number of people. For this, it is essential to have attractive subscription forms.

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