Marketing Automation allows you to automate many tasks based on conditions you define:
- Sending emails
- Lead Scoring
- Lead nurturing…
This essential tool will save you countless hours spent on tedious tasks while improving the relevance and effectiveness of your mailings. It allows you to set up personalized communications based on your contacts’ actions, as well as more refined management of your lists.
Dynamic segmentation of your contact lists
While all the solutions presented offer Marketing Automation functions, Brevo offers a truly comprehensive Marketing Automation tool by allowing you to track any event on your site.
With Mailjet, MailChimp, and argentina phone number library HubSpot, you will always need to opt for a paid version (Pro with HubSpot, for example) to have access to advanced marketing automation features.
Brevo offers a much simpler tool to implement in this regard: its powerful API takes only a few seconds to install on your site and allows you to track any action taken by your contacts. The possibilities offered by Brevo Marketing Automation are therefore virtually unlimited!
In reality, Brevo is much more than just emailing software, it is a real all-in-one solution that will allow you to set up multi-channel marketing campaigns (from emailing to sending SMS messages, including WhatsApp messages or live chat).
A/B and A/X tests: advantage of Mailjet and Brevo
A/B and A/X testing involve testing addiction and health problems different versions of your emails during your marketing campaigns to determine which one will perform best.
The 5 solutions presented each offer an A/B testing functionality.
Cost-wise, Brevo and MailChimp have the advantage, offering this feature for free, while Mailjet, HubSpot, and Sendgrid require a premium account. Additionally, Sendgrid doesn’t offer A/B testing for automated emails.
On the other hand, Mailjet allows you to test up to 10 versions of the same campaign (A/X testing), while the others are limited to A/B testing between 2 versions.
Languages and customer service: Brevo advantage
Having a qualified and responsive interface and customer support in your language is essential to successfully carry out your email fax lead marketing strategy over the long term.
Brevo, Mailjet, and HubSpot have an interface available in French, which is not the case for MailChimp and Sendgrid.
In terms of customer support, Brevo is the only platform to offer all its customers (even free ones) support by email and telephone in French.