Most recipients check their inboxes less on weekends, which often leads to significant activity at the beginning of the week. For e-commerce (B2C), we also know that many orders are placed at the beginning of the week to be delivered on time before the weekend.
Sectors that are moving away from the general trend: B2B, digital marketing, physical stores and hospitality
Best day to send an email campaign: Monday or Tuesday (B2B), Wednesday (marketing), Thursday (physical stores and hotels).
We note that 3 sectors have bahamas phone number library their own engagement trends:
- Agencies (marketing, communication, etc.)
- Other B2B companies (wholesalers, consulting firms, etc.)
- The physical sector (shops, large retailers, hotels, etc.)
The B2B sector (companies whose customers are other companies) has a very interesting curve: we can see that the majority of opened emails are sent at the beginning of the week, with a peak on Monday and Tuesday. The rest of the week, engagement plummets…
Sectors close to the general trend: Ecommerce, SaaS and NGOs
Best day to send an email campaign: Tuesday or Wednesday.
These three sectors show peaks in how to avoid common iot mistakes open rates for emails sent on Tuesdays and Thursdays. But if we look at the click-through rate volume in the graph below, we notice that this indicator is significantly higher on Wednesdays!
There’s a trend gap between opens and clicks! This observation is a good reminder that open rates don’t always reflect true user engagement.
Let’s try some explanations:
- B2B: The Monday open rate is likely due to the backlog of emails over the weekend. The higher click-through rates on the following days suggest that recipients have more time and attention to truly consider offers than on Mondays.
- Marketing agencies: These have fax lead very similar trends to those of SaaS companies. But remember the most important thing: every contact list is unique. We therefore recommend that you try different sending days and times yourself to find the time that works best for your email marketing strategy!