Your email list is the foundation of your email marketing success. Learn how to effectively build and maintain your list.
It’s simple: there’s no newsletter without recipients. The number of contacts you have and the quality of your address book are the decisive factors that will influence the success of your web marketing campaigns.
In this article, you’ll learn everything you need to know about mailing lists and how to collect email addresses in no time.
What is an email list?
An email list is a list that contains belarus phone number library all the email addresses of people who have subscribed to your newsletter. Ideally, it will also contain other information about your recipients such as name, age, birthday, gender, etc.
Why you shouldn’t buy email lists?
Purchasing a list with many contacts can seriously harm your deliverability.
On the web, you can easily find service the unused budget strategy to sell providers offering bulk email list purchases. While this may seem tempting to get you started, it’s actually a very bad practice.
In fact, the recipients on these lists have not consented to receive your emails.
First, this is not compliant with the GDPR, the European General Data Protection Regulation . Failure to comply with the GDPR can result in fines ranging from 2% to 4% of turnover and up to €20 million for the most serious violations.
Second, sending to these recipients can quickly put you in the crosshairs of spam filters.
Modern email clients, like Gmail, have fax lead become very effective at detecting spammers.
And once an email client puts you on an exclusion list, it’s very difficult to get off. Your emails will no longer arrive in your contacts’ inboxes, and all the efforts you’ve . discover everything you need to know about the deliverability of your emails and how to optimize it:
- 10 steps to improve your email deliverability
