If you’re an entrepreneur, you probably have some specialized knowledge. Consider sharing it!Establish an online presence by sharing your expertise. The easiest way to do this is to create a blog and regularly write articles that are of interest to your community.
Think of your knowledge as a form of capital that you need to invest to increase your brand’s reach. Put content at the heart of your SMB’s marketing strategy.
For example, if you sell ski clothing, write articles about the best areas of the season, share techniques or news from the world of professional skiers.
3. Create expert content
Of course, writing blog posts regularly takes a lot of work.
So prioritize quality over quantity. Only croatia phone number library write articles when you truly have added value to offer, and think carefully about the keywords you want to optimize for.
Brevo’s Top Tip:
Don’t waste time optimizing your articles for generic keywords like “skiing.” Instead, focus on keywords that reflect your customers’ buying intent, like “ski boots” or “ski boot review.”
4. Share customer testimonials
One of the most effective forms of advertising is also the least expensive: customer reviews and testimonials.
To convince your prospects to become customers, there’s nothing better than hearing from other satisfied customers.
So start by creating a dedicated page, then ask your best customers to share their experience.
Google My Business allows you to a robust and flexible email marketing easily create a profile for your business and collect star ratings (other similar systems also exist, such as eKomi, or Verified Reviews, for example).
Ask satisfied customers to leave a rating and if possible, ask permission to use a glowing quote about your business.
To convince your customers to support you, you can offer them a small gift in exchange, such as a voucher.
5.Implement an emailing strategy
Effective and cost-effective marketing channels for SMEs.
Email marketing allows you to directly consumer data and regularly reach people who are interested in your products. You can use it to:
- Send product newsletters.
- Manage your transactional messages (purchase confirmation, for example).
- Set up automated campaigns (welcome campaign, birthday campaign, etc.)
Getting started with email marketing is very simple; all you need to do is create an account with a service provider like Brevo and start collecting contacts.
