When your emails end up turkey whatsapp number data in the spam folder, your entire email marketing campaign takes a serious hit. From careful message design to personalized offers, all efforts are in vain unless the email lands in the recipient’s inbox.
Unfortunately, many marketers make common mistakes that ruin their campaign’s ROI. To make sure your messages always reach your audience, you have to spam-proof them.
If you are asking yourself, “why are my emails going to spam?”, you may want to take a closer look at your email marketing strategy.
Review the CAN-SPAM Act
One of the main checklist for on-page and off-page seo (technical, content and external links)
reasons why your messages are ending up in spam folders is the failure to follow the CAN-SPAM act. While you may think you are doing an excellent job, some tactics could be taking you closer to violating the act.
To make sure you are in the clear:
- Never use deceptive information in the header or subject lines. While it may seem appealing, grabbing a reader’s attention by using deceptive tactics or spammy subject lines won’t help secure any conversions.
- Be transparent about the nature of the message. If your marketing email is an advertisement, make sure it identifies itself as such. While there aren’t strict guidelines on how you should let the recipient know about it, make sure you do.
- Make sure the reader can always opt-out. Each email should have an opt-out option like an unsubscribe button or an unsubscribe link.
Review Your Email List
When you are building an email list, lack data you are likely to add as many addresses as possible. While it can improve your marketing efforts, this could also send your messages to the recipient’s spam folder.
People tend to change their addresses, adjust their preferences, and simply abandon their inboxes. In all these cases, your email message could end up in the spam box.
A simple way out is to implement robust email list hygiene. Add an email validator to your email marketing software toolbox. With this program, you can check your email list within minutes and find out how many invalid or inactive email addresses you are working with.