Audience Analysi is the process by which you mine information about potential customers in order to develop targeted marketing campaigns.
Since user experience is an important part of SEO and CRO, audience analysis as a data-driven SEO strategy plays an important role in conversion rate optimization. This process reveals a variety of data, ranging from core demographic information such as age, gender, marital status, income, education, to online behavior, internal and external challenges, and more.
Audience analysis helps develop buyer personas
Which then become the basis for highly targeted marketing campaigns. Audience analysis is a core element of a successful CRO campaign because it makes your website relevant to your users. You’ll understand their pain points and difficulties and be better equipped to address them with your content.
This demonstrates that you care about your customers canada phone number library and inevitably builds trust between your brand and its prospects. Given that modern customers prioritize connection with brands when making purchasing decisions, this bond of trust and reliability leads to higher conversion rates.
Data-backed audience analytics also allows you to segment your audience based on their demographics and interests. With this level of segmentation, you can spend your energy and resources on the people you know are important to your business. That’s why studies show that businesses that use audience analytics as the foundation of all their marketing efforts experience a 56% reduction in marketing costs.
5. Testing and Optimization
Testing is the lifeblood of conversion rate optimization. You test user australia samples of content and design arrangements to see which performs better, and use the results of those tests to optimize. These tests are all data-driven, meaning they are based on hypotheses generated from existing data and provide insight into the validity of the hypothesis.
For example, the data might show higher conversion fans data rates on sites with explainer videos. This forms your test hypothesis. So you develop two different landing pages, one with a video and another with images, to see which performs better. If the video leads to higher conversions, you know what to continue optimizing!