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A B2B (Business-to-Business) newsletter 

 We do not recommend purchasing contact lists in bulk, as this will increase your chances of ending up in spam folders.To legally provide your address book, the easiest way is to integrate a registration form into your website.This form should be double opt-in: that is, your customers will receive a confirmation email before being definitively registered to receive your newsletter.

1 – Launch your site with an easy-to-use CMS

Make sure your website is visually appealing and easy to navigate.

To succeed in your marketing czech republic phone number library strategies, you absolutely need a quality website that is easy to update.There are many solutions for this. Here are the ones we recommend:

WordPress

WordPress is a free and very easy to use system.

Free themes and plugins allow you 5 examples of Easter email campaigns to customize the design and functionality to suit your needs.

WordPress allows you to easily create to share your content and install an online store system like WooCommerce.

Another advantage is that WordPress is one of the most widely used systems in the world – so there are plenty of tutorials and extensive documentation to help you get started.

Wix

Wix makes it super easy to create websites, right in your browser.

This system only allows you to have your own domain name starting with the paid version (€4.50 per month). To avoid visible advertising, you consumer data will have to pay €8.50.

Wix is ​​therefore more expensive than WordPress. The features are also more limited.

On the other hand, the themes are very beautiful and the system is more intuitive than WordPress. Wix is ​​therefore perfectly suited to entrepreneurs who don’t want to spend a lot of time creating their website.

Squarespace

Squarespace offers fewer customization options than WordPress and Wix, but the themes are beautiful and very easy to use.

Much like Wix, Squarespace is designed for entrepreneurs who don’t want to waste time creating their site and want to have immediate access to a professional design.is sent directly to a company – usually to a specific individual, such as a CEO, marketing or sales manager, etc. 

Here, it is a question of offering the company’s decision-makers a solution that will help them, for example, to reduce their costs, increase their sales or, more generally, to optimize their processes.

In short, B2C newsletter campaigns attempt to convert prospects by targeting their personal interests . Conversely, B2B newsletter campaigns attempt to convert prospects by targeting their professional interests.

In the B2B sector, it is particularly important to offer recipients added value and to absolutely avoid redundant information. Position yourself as an expert and convince with your erudition!

Remember: B2B recipients are demanding in terms of content, you should never just bombard them with impersonal mass emails.

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