Advertising on The marketplace offers several promotion methods – promotion by bids, launching promotional advertising, attracting an audience from external sites and other tools. We will briefly tell you about each format.
When promoting with bids, Yandex Market sellers have access to the following formats:
- Display boost. Allows products to rise higher in search results on the marketplace page. Advertisers win the auction, payment for 1000 impressions. You set the CPM rate, but in fact pay the rate of the closest competitor plus 0.01 ₽.
- Shelves. The advertising format is a block with banners or videos and a set of products. They can be shown on the first pages of the Market search, in the product card and on the main page. Payment by CPM.
Example of a shelf on the Yandex Market search page
- Banners. An advertising format with an image or video, displayed on the pages of the marketplace and other Yandex services – Yandex Go, Yandex Delivery, Yandex Food, Yandex Lavka. In nurse data Yandex Market, you can set up banners of different formats: a large banner on the main page, a horizontal banner (displayed in the mobile application, product feed or product card), a banner-stretch (available only on desktops), a vertical banner and a video banner. Payment is the same as in the previous cases, for 1000 impressions.
Advertising on Example of a horizontal banner in the Market product category
Another way to promote is to attract the target audience from external sites. Market allows you to advertise the store window, set up external advertising and advertise products on Yandex Maps.
Sellers can also use promotional fairy tales of security: find and defuse activities – promotions, discounts and loyalty programs.
Advertising formats on Ozon
To promote products on Ozon, sellers have access to the following tools:
- Stencils. The goal of a stencil campaign is to simplify the singapore phone list launch of advertising on the marketplace for the advertiser, while increasing coverage and getting a quick effect in the form of sales. Stencils allow you to show products to potential buyers more often and place them in specially designated places. Advertising can be shown in search, in a competitor’s product card in the “Similar products” block, in the “Sponsored products” block, etc. Pay per click.
