It is also important to study the purchasing power of your online store’s target audience , since your products need to be affordable for consumers interested in this segment.
3. Square
we come to the third P of the marketing mix, which is the place, where e-commerces need to study where their items will be available, in addition to designing the entire distribution and delivery of the articles, along with the search for a stock storage location.
In the case of e-commerce
some examples of places are Instagram, Google searches, Facebook and your own websites. The definition of these points is based on a specific analysis of the target audience , since it is ideal for your company’s products to be available wherever the customer is connected.
The more precise the india email list definition of the place, the greater the chances of the public coming into contact with your products and purchasing them because they have an attractive price.
4. Promotion
Finally, the fourth P is responsible for connecting communication between consumers and establishments. Through promotion, it is possible to increase sales in the market, attracting more customers and generating revenue.
Promotion in the marketing mix used in e-commerce can be applied in different ways, since digital offers numerous efficient advertising tools, such as:
sponsored links;
email marketing;
Product value comparators
blog posts;
SEO campaign ;
banners;
video ads.
Furthermore the individual types of tone of communication strong influence of social media is one of the main reasons for the success of many campaigns . Therefore, it is possible to use these platforms to promote your brand.
Furthermore, the adb directory promotion deals directly with the company’s niche, in addition to always seeking to attract the competition’s audience to e-commerce. After all, it is through this combination that the customer finds your location Why are they important for e-commerce?