Besides resources (budget, staff, etc.), what small businesses often lack is time.If you have to manage your company’s marketing campaigns alone or with a small team, it is not always possible to spend enough time on all aspects, such as email marketing, social media, etc.Fortunately, modern marketing tools allow you to automate certain campaigns.
Save time and money with marketing automation.
Take email marketing, for example!Email marketing automation allows you to set up messages that will be sent automatically based on costa rica phone number library certain criteria and triggers.So, you just need to create an email, personalize certain content that will dynamically adapt to the recipients according to criteria such as age, name or purchasing behavior and program an automatic sending that will no longer require your intervention.
The most common examples of automatic emails are:
- Birthday mailings , sent automatically to recipients whose birthday it is.
- Welcome mailings , to welcome the best time to send your emails and newsletters your recipients after their registration.
- Shopping cart reminder mailings , to convince your prospects to take the plunge and become customers.
Brevo also allows you to automate SMS campaigns or automatically manage the integrated CRM.
7. Be present on social networks
Create a lasting relationship with your community and boost your visibility through social networks.
Create free profiles for your business on platforms like Facebook, Twitter, Xing, or LinkedIn. Each profile increases your visibility and your consumer data chances of attracting new customers.
Your profiles will be easily found by Google, and your mere presence on these platforms will make you more visible. Otherwise, be authentic and human, without trying to advertise at all costs.
Of course, you may not have the time to develop a complex social media strategy or the time to post every day on Twitter or the like.
That’s okay: focus on the network that suits you best and prioritize quality content over a barrage of posts that won’t interest anyone.
