There is slightly more uniformity across sectors in the results by hour of day than in those by day of the week.
Here again, we separated activities close to the general trend and those that deviate from it.
Sectors close to the general trend: SaaS, physical stores and hotels, B2B
The best time to send an email campaign is between 9 and 10 a.m. and around 2 p.m. in the early afternoon. SaaS campaigns azerbaijan phone number library perform well throughout the afternoon.
SaaS, B2B, and brick-and-mortar businesses show a relatively similar trend: 75% of opened emails are sent during working hours, with two peaks in the morning and early afternoon.
The brick-and-mortar and B2B sectors reach their peak open rates a little earlier, around 8 a.m.
As for click-through rates, we observe a similar distribution with a major exception for SaaS:
SaaS accounts for 20% of total clicks for emails sent at 2 p.m.! One possible explanation: recipients have more time in the afternoon to read their emails carefully.
Sectors that are moving away from the general trend: e-commerce, marketing and NGOs
Best time to send an email campaign: in the afternoon, between 4pm and 6pm.
We still observe a similar pattern in how to help your developers overcome common hurdles other sectors, but with more marked variations. Agencies (marketing services) present the most singular curve, with a low engagement rate in the morning reaching an impressive peak in clicks for emails sent around 4 p.m.:
Summary:
Here are the key takeaways from this data study:
- The best time to send an email fax lead campaign or newsletter depends primarily on your industry.
- Generally, it would be more effective to send your campaigns between Tuesday and Thursday
