2 guests – Jan Skalický and Roman Dobiáš – accepted the invitation to the next online Kafe a marketing . Jan is the marketing director of the e-shop 4home.cz , Roman heads the Czech branch of Dognet . Together they form a well-coordinated affiliate duo with many years of experience, and they talked about affiliate marketing in the next installment of Cafe and Marketing.
In the beginning, Jan briefly introduced
The 4home e-shop , which focuses on home and garden equipment , and described how in 2005 the company revised its marketing activities, disconne mexico whatsapp number data cted from agencies and affiliate collaborations that were not effective. Jan also talked about the role of affiliate marketing as a stable part of performance marketing, on which the company bases its marketing. He also mentioned that the path of his own affiliate network was never an option at 4home, mainly because of the high demands on personnel capacity (communication with partners, administration, etc.).
Roman then introduced Dognet ; affiliate network , which w measure your results with our email marketing metrics report as established in 2013. But he mentioned that the two companies had already agreed on cooperation a year earlier. Roman described how cooperation with 4home works and also talked about the prerequisites that an e-shop should meet in order to start this ty e of c spam data ooperation. He described affiliate marketing as a “dietary supplement” for an e-shop, but marketing cannot be completely built on it. He spoke about thorough evaluation and the importance of perfect system setup at the beginning, which then enables a smooth process without major interventions.
Jan and Roman demonstrated successful
Cooperation on real data from the company 4home . Above all, how key indicators such as the number of visits , the number of conversions and the total turnover developed over time. The growth of which was greatly contributed to by the coronavirus crisis, which changed people’s shopping behavior and had an effect on a higher conversion rate.
At the very end, both men answered questions from the audience . Wondering which one? Take a moment and play a recording from the stream.