Not only did they achieve higher conversion rates, but they also grew their number of qualifi leads by 107% year-over-year through effective use of web analytics data such as demographic and behavioral information.
A content analysis is similar to a website analysis, but instead of testing the technical elements of your website, it analyzes your website’s content and overall content strategy to discover areas for improvement. Businesses that invest in content marketing have almost six times higher conversion rates. But these results only occur if your website is fill with optimiz content.
The purpose of your content is to compel
Users to take a desir action, or in other words, to convert. Content analysis finds out to what extent it serves this purpose. You can discover various metrics through content analysis, such as which content type is most popular among your audience, which content brings you closer to your marketing goals, and which content ne s more work.
For example, a marketing optimization software company might include blogs and case studies in its content strategy. Their web analytics might show that case studies drive more conversions, while blogs get the most social shares.
Since their content marketing goal is to increase cameroon phone number library conversions, content analysis will help them focus more on publishing more case studies. An effective content analysis will also reveal whether your content matches the search intent of your target search queries. Therefore, whether you ne to find new SEO keywords and re-optimize. If your content doesn’t exactly match the search intent, even if you get traffic, those users won’t convert.
So, in essence, content analysis will help increase conversions by helping you create content that is proven to drive results. It will also help save time and resources from being spent on less profitable strategies. Here is a case study that discusses how a change in content on your website reflect a surge in revenue.
3. Website design optimization
Testing such as usability testing and A/B testing provides data that drives website design optimization to improve the design of the website and enhance its user experience. The purpose of CRO is to user australia make the user journey smoother and the experience better.
Optimiz website design supports CRO by removing fans data friction from the buyer’s journey and making it easier for them to achieve their goals. But there are some best practices that your website design must adhere to to ensure it truly helps your CRO efforts.
- The design should be simple and somewhat similar to what the user is us to
- Navigation bars should be design intuitively, taking into account the user’s search intent, so they can quickly find what they are looking for.
- Content arrangement should follow proven design techniques to improve content readability and value delivery
In order for your web design to truly work for your business, you will have to continue testing various combinations of website elements, their placement, and design.
No matter how you approach web design, making your target audience’s journey easier should be at the heart of all your efforts. A design with minimal friction makes it easier for users to convert.