With the popularity of smart phones and the development of mobile Internet, WeChat public accounts have become an important tool for more and more companies to carry out brand promotion, customer service and information transmission. As a famous coastal city in China, Qingdao has rich tourism resources and unique regional culture. How to use WeChat public accounts to let more people know and like this city has become the focus of many companies and individuals.
Create a dedicated “Qingdao” WeChat public account
Infocode, a professional WeChat development company, will provide you with some suggestions to help you create your own “Qingdao” WeChat public account and achieve new breakthroughs in brand marketing .
Clarify the positioning of the official account and highlight the regional characteristics
1. Explore Qingdao’s unique regional culture and tourism resources, such as Badaguan, Zhanqiao, Xiaoyushan and other historical sites, as well as special events such as the Beer Festival and the Ocean Festival, to provide a steady stream of material for the content creation of the official account.
2. In combination with Qingdao’s industrial uae phone number library characteristics, we focus on the trends of Qingdao beer, seafood, fashion clothing and other industries, and provide users with first-hand information and practical suggestions.
Create an exclusive “Qingdao” WeChat public account
To help you achieve new breakthroughs in brand marketing
Optimize the design of public accounts and improve user experience
1. Design a simple and elegant logo the brand image cannot consist only of bright side and avatar to reflect the unique charm of Qingdao;
2. Choose the appropriate background image and theme color to create a warm and comfortable reading environment;
3. Regularly update the menu bar of the official account to help users quickly find content and services of interest.
Innovate content formats to improve user stickiness
1. Use pictures and texts to tell the historical and cultural stories of Qingdao and interesting travel stories to attract users’ attention;
2. Produce a series of short videos to showcase the beautiful scenery and unique customs of Qingdao;
Expand business functions and enhance service value
1. Provide users with convenient booking services, such as hotels, air tickets, tickets, etc.;
2. Launch promotional activities cg leads and coupons to attract users’ attention and consumption;
3. Build an online customer service platform to answer user questions and improve user satisfaction.
With the above suggestions, you can create a “Qingdao” WeChat public account that integrates information, interaction, and services, and provide users with a full range of brand experience. In this process, continuous optimization and improvement of the public account operation strategy can achieve new breakthroughs in brand marketing.