Establish KPIs to monitor your actions
With the ease of digital, e-commerces have an advantage when it comes to monitoring the performance of their launches, campaigns and sales. In order to perform this monitoring, it is necessary to have an integrated system that can connect everything from available stock to monitoring users who have abandoned the purchase, even after having added the item to the cart.
There are a number of KPIs that can be used in e-commerce . Below we will list some of them:
Return and Exchange Fee;
Return on Investment (ROI) ;
Number of Unique Visitors;
Sales Conversion Rate.
Track your results
Once you have defined your KPIs korea email list and everything is ready to launch your e-commerce, your company should start working on social media and advertising to increase your brand’s reach. This is where promotion and external processes come into play.
Extracting performance reports , analyzing audience engagement, studying the times of greatest activity on your page and finding consumers’ favorite products are all part of this monitoring. Documenting this information is essential so that future launch campaigns and social networks can be optimized according to audience behavior.
The marketing mix is a collection
Important information about the business that will help e-commerce achieve the objectives set out during planning. Although this process may seem complex, since it involves 8 Ps, its structuring is productive for e-commerce , since, based on these definitions, the brand will be shaped according to the consumer and its products, facilitating the transmission of the company’s message to the public.
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