Do you remember fable about the hare and the tortoise?

Sometimes, there’s no point in rushing things. In the age of digital globalization, it’s easy to bite off more than you can chew.Everywhere we read stories of dazzling successes, of small businesses that, overnight, find themselves dominating a global market.

8. Think local

Don’t be fooled by these success stories! Of course, depending on the product or service you offer, it may be worthwhile to implement colombia phone number library an internationalization strategy.

But internationalization at any cost often leads to disaster.

To start, try offering a local product that resonates with a community whose needs and desires you know. Implement local SEO strategies to sell to customers you know.

Edwart Chocolatier is a very good example : an SME that offers a high-quality, local product, based in a city (Paris), in direct contact with its customers.

To optimize your SME’s marketing strategy, rely on concrete data.

It’s not enough to send emails or post why do these trends align at the start on social media; you also need to accurately analyze the impact of your campaigns.

Brevo offers comprehensive reports to measure the impact of your emails: open rates, click-through rates, heat maps, and much more.

There are many tools available to analyze your company’s social media marketing strategy or visitor activity on your website. Here are some of the most popular:

You will thus be able to identify your customers’ expectations and needs more precisely!

Stay up to date with the latest trends and don’t let the competition get ahead.

Marketing is a rapidly consumer data  changing world.

New technologies emerge, new platforms become fashionable, yesterday’s good practices become tomorrow’s bad practices… In short, you have to know how to adapt.

We therefore advise you to follow several specialist media and try to keep yourself informed of the latest developments.