If you haven’t already, now’s the time to get started, because Easter is a marketing opportunity not to be missed.That’s why today we’re offering you a series of tips, tricks, and fun examples to help you find inspiration for your Easter emails.
Why you should send emails this Easter
From a business perspective, Easter is a very lucrative holiday for companies.
After Christmas, Easter is one of the biggest and most profitable events of the year. This time offers great potential to breathe new life brazil phone number library into your marketing and awaken spring feelings in your customers… and also to sell!
Although, according to Statista, 79% of consumers turn to chocolates and sweets at Easter, other sectors can also benefit. For example, the travel sector (for a short break over the Easter long weekend) or anything related to children’s toys.
An Easter email campaign is also the perfect opportunity to contact your recipients and thank them for their loyalty by offering them a small gift!
Discounts, promo codes, and special offers are popular gifts for recipients, making them easy to use to boost your sales and customer loyalty while enjoying the warmer weather.
What content for an Easter email campaign?
At Easter, people want to give gifts and treat themselves.
Easter, beyond its religious significance, is a moment that symbolizes the return of spring, therefore of the sun, holidays and celebration.
It’s a positive time that makes people 10 tips for building your contact list want to be with family or friends. Not to mention that the long weekend is particularly conducive to a short romantic getaway.
The content of your emails should also be positive, cheerful, and sunny. Use bright colors and images or emojis. Adopt a light-hearted tone and, above all, delight your customers!
Depending on your sector, you can therefore adapt the design of your emails:
- In the fashion sector: a floral design with products placed in Easter eggs or baskets.
- In the home section: floral and consumer data spring patterns, Easter decorations and interior design ideas.
- In the food sector : the promotion of Easter menus, images of chocolate and sweets.
Finally, GIFs in emails are a great way to capture your recipients’ attention. Just be sure to compress your GIFs first, as the file sizes can be quite large.