You may effective marketing have heard about the power of content marketing, but few people know that it’s not enough to just create content. You need to understand a series of factors that can impact it , as well as define a valid strategy to achieve your goals. Below, we’ll explain what factors should be considered when creating content and how a blog for your company can be the key to an efficient digital marketing strategy.
The search tools
An important and essential part of content marketing are search engines , and we’ll focus on one of the best-known: Google. Before country email list creating a content marketing strategy, you need to understand how Google processes and evaluates content. Nowadays, you need to think beyond keywords , because simply selecting the keyword with the best results or that fits your website is no longer enough. Google is using the user’s location to offer personalized responses, for example.
Another factor that has been affecting the click-through rate is how content is presented by Google. Generally, the website that is in first b2b how to make your campaigns a success place in the search results is presented with featured snippets, which gives the user the answer they need without even clicking on the website to find out. Although the websites that appear in the top positions on Google are still the most visited, is it worth continuing to be in first place if the user will not be impacted by your company?
How people search
Search engines have been evolving along ao lists with the user, as their main goal is to provide the user with satisfactory results. The focus now effective marketing is on better understanding the types of queries through natural language processing , which analyzes phrases instead of keywords, so repeating the same keyword countless times throughout the content is no longer a good strategy to keep your page in the first search results. In addition to the increase in the number of searches through mobile devices, users are also using the voice search feature , which makes it even more difficult to know exactly which title to use and which phrase to choose.
Don’t rely solely on paid media.
Setting up a paid media campaign may not be effective marketing the solution to increasing your sales , because you first need to find out who your potential leads are and what keywords these leads are searching for . Below we list some situations that your company may face when creating a paid media campaign from scratch and without the minimum information about your leads:
Paid campaigns improve rapidly in terms of lead volume, but teams often face a lot of disqualification of these leads .
>It takes a lot of time and money to find creatives, copy and audiences that are most assertive for your campaigns.
Paid performance stalls because other marketing efforts weren’t planned or budgeted to support the campaigns.
Data was lost due to inaccurate tracking , so paid optimizations are limited due to inaccurate data.
Bet on a blog
A blog for your company can be a great effective marketing solution. For your digital marketing strategies to yield results and for your paid media campaigns to convert into sales . There is no point in directing the public to your website if you do not have attractive and useful content when they get there; all the traffic will be wasted. It is important to remember that it is people who should be looking for your content, not search engines. It is necessary to have solid content for each stage of the marketing funnel . This way, it will be easier to understand who your leads are and convert them into sales. Therefore, a blog can be what is missing for your marketing strategies as a whole to work.
