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6 Email List Management Best Practices

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one of the most cost-effective marketing tactics that companies take full advantage of. While many email marketing strategies exist, all of them depend on the quality of your email list.

No matter how hard you try to implement and measure email marketing tactics, you may end up with insufficient or unclear results. By paying sufficient attention to email list management, you can be sure that your email marketing efforts are achieving the desired marketing goals.

Now let’s say your list contained 10 invalid addresses. So in reality, only 90 messages reached the recipient. That makes your click-through rate higher. This information could take your strategy in a different direction.

What is Email List Management?

Email list management involves how do i fix the “dkim signature is invalid” error segmenting and maintaining contacts on your email list. If your email list is in top shape, you can make sure your messages are reaching the right recipient.

This type of management is vital to the success of your marketing campaign. Poor email list hygiene could cause you to make wrong marketing decisions. It could also affect your conversion and retention efforts.

Maintaining a high-quality email list involves ensuring list viability, avoiding spam traps, and segmenting your contacts. Many different tools exist to make the email list management system easier.

Why is Email List Management Important?

Email is the direct portal to lack data your target audience. A carefully designed email marketing strategy can generate over 3800% ROI. However, it will only work if your messages reach email subscribers. If for some reason, your contact list is filled with invalid email addresses, your campaign will show poor results.

A clean email list should NOT have:

  • Inactive subscribers
  • Unengaged subscribers
  • Duplicate contacts
  • Non-existent addresses
  • Old email addresses
  • Contacts that send your emails to the spam folder

Besides affecting your email campaign, poor email lists could interfere with the analysis of your efforts.

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