Fundamentals of Digita full report monthly in The new edition of the E-commerce Sectors in Brazil Report brings a new metric, revenue. It was developed Fundamentals of Digita using data provided by Venda Válida. Its goal is to provide a clearer and more comprehensive view of the performance of e-commerce in Brazil. Check out the main highlights and analyzes of the month.
commerces in Brazil
Fundamentals of Digita full report monthly in The company responsible for the biggest movement in September was iFood, a big name in the food sector in Brazil, overtaking the Chinese giant Aliexpress and taking eighth place in the ranking.
This was the fourth consecutive month of growth for the Brazilian company, the leader in deliveries in Latin America. In contrast, Aliexpress fell 16.9% compared to the previous month.
imported goods sector, which fell by 7.5% last month,
second only to the Education, Books and Stationery segment, which fell by 8.4%.
Tourism is the fastest growing sector, boosted by a big month for AirBnB
Among the sectors that showed growth, tourism, which had been negatively affected by the end of the holidays, grew again by 6.4% in September.
The highlight of the sector was which rose
occupies the 3rd position in the Top 10 of tourism. This is the sixth month of continuous growth for the American company. Booking.com and Latam round out the top 3, respectively.
full report monthly in AirBnB also entered the Top 20 of the largest e-commerce companies in Brazil, taking 17th place. Apple and Latam also moved into the top twenty list, in 20th and 16th places, respectively. In the Top 30, Carrefour and Madeira&Madeira are the new additions.
Access e-commerce with their cell phones
full report monthly in In September, 75% of e gcash database -commerce accesses were made from cell phones, with 53.3% being via mobile and 22.1% via apps. The sectors with the most mobile accesses were Children’s and Gifts and Flowers, with 83.5% and 76.1% respectively.
In terms of access via apps, the Food & Beverage and Imported goods sectors lead, with 41.2% and 39.9% of accesses coming from apps.
After the direct channel, which is the largest traffic channel, with 50.3%, organic search is the most important traffic channel for e-commerce. And a study carried out by Conversion revealed that 77% of Brazilians trust organic search results more than sponsored links.
full report monthly in Therefore, being well positioned in after defining products and prices search engines is essential for all e-commerce businesses looking to grow. And to do this, truly effective SEO strategies are needed, which will turn organic searches into your company’s primary sales channel, reducing your paid media spend and increasing your ROI.
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lthough search engines are the most important source of traffic, there must be a complement between organic and paid.
Participation in our report and rankings is based on the estimated volume of visitors to the websites, according to the methodology we present. The audience, in turn, is made up of traffic channels that send visitors to each e-commerce site. The database d main form of entry is the so-called “direct traffic”, which occurs when the consumer types the store address directly into the browser.
Next, organic search traffic (26.5%) and paid search (17.6%) come in second and third place, respectively. We can say that searches are the most important channel for e-commerce, because they reveal consumer intentions and channel demand for online stores. In fact, in online stores themselves, the search engine is essential.
And, above all, the important thing is to provide an
excellent user experience, making your visitor want to spend time browsing your site, ensuring a greater chance of return. This is, in fact, the principle of SEO Experience, the new generation of website optimization.
In addition to traffic and good experience, it is important to have a robust product mix in your niche, competitive pricing, fast shipping and be a brand loved by consumers. Easy?
Certainly not, but the opportunity is open to everyone!
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Do you want your brand to be remembered and at the top of search engines? Contact Conversion and talk to one of our consultants.
Written by Diego Ivo
Written by Diego Ivo