2. Body: Keep your promises with facts and details
This section of the inverted pyramid writing style is where you go into depth and support the arguments you made in your introduction. So explain in detail with facts (research and statistics) and images to help drive home your main points and make your content more credible.
Pro Tip: Use facts from credible sources. Doing so will give your web writing more authority, and your audience will see you as a subject matter expert. Since this is the bulk of the article, try to make it easy to skim. So:
Create a Topic Sequence
Organize your supporting details in an inverted pyramid fashion, prioritizing the most important information. Make sure each subsection has a point, which should be the subsection title. Also, make the subheadings catchy, but informative enough to drive home your key points.
There are short paragraphs
Close to 80% of readers skim online content. Since this bulgaria phone number library is more than half of the population, most writers write skimmable copy. To make your content more skimable, keep your paragraphs short — two to three sentences long. The best part about making paragraphs concise is that it’s also great for web browsers.
As we all know, Google uses blocks of text for its featured snippets and answer boxes. So, short paragraphs will make it easier for Google spiders to crawl your content and select the most relevant paragraphs to answer the search question.
Pro tip: Make the first sentence of each paragraph a key sentence—one that drives home a concept and that the subsequent sentences further explain. Doing this ensures that skimmers get the gist of your article, even if they only read the first sentence of the paragraph.
Tail: Provide any other relevant information
In this section of a news article, the media writer provides user australia context so that the reader has a better grasp of what is discussed in the post. In the same way, end your article so that your audience remembers the main points of your copy, such as giving a final judgment or analysis on the subject. For example, if the article is a comparison, your conclusion should show the winner by highlighting what makes them better than their competitors.
Finally, suggest further action with links to fans data additional resources. This is your call to action, or CTA. For example, include a link to your blog or a downloadable for additional reading or a product page to purchase your product or service.