Depending on who you are talking to, you will “speak” differently. There are a variety of possible tones and types of communication: informative, emotional, entertaining… the list is endless. Choose the tone and language level that best suits your target audience. If you can’t decide, take advantage of A/B testing features to compare different variations.
The tone you adopt will also depend on your relationship with your contacts. You won’t speak the same way to someone you’re contacting for the first time and to someone you already know well.
6. Determine the schedule and frequency of sending
Don’t send your professional communications at any time!
In the B2B sector, it is imperative cayman islands phone number library to choose your sending time carefully and take into account your recipients’ schedules.
For example, sending during your lunch break is not recommended. Weekends are also to be avoided. In B2B, we generally recommend sending in the morning (around 10:00 for example) midweek – after the stress of Monday and before the laziness of Friday.
7. Analyze your campaign performance
It’s not enough to just send your newsletters, you also need to measure their success.
The more you know about the overview of the best days and times to send an email performance of your B2B campaigns, the more powerful your marketing strategies will be.
Post-newsletter analysis will help you optimize your strategy in the future and target your audience even more precisely.
The indicators to be measured will depend on the objectives set in step 1.
But in general one of the following indicators will be measured:
- Open rate – the percentage of prospects who actually opened your email.
- Click-through rate – the percentage consumer data of prospects who clicked on a link or CTA (call-to-action) in the newsletter.
- Conversion rate – the percentage of prospects who clicked on a CTA and completed the desired action.
- Bounce rate – the percentage of contacts whose inbox bounced the email you sent.
- Unsubscribe rate – the percentage of contacts who clicked the unsubscribe link at the bottom of your newsletter.
