and relevant content Google’s new algorithm update expands on the guidelines established in the August Core Update, focusing on promoting useful and relevant content to users, benefiting sites with higher topical authority.The November 2024 Core Update was developed to further improve the changes introduced in the August 2024 update . The main objective is to promote content that truly adds value to users , correcting some distortions observed previously.
Google announcement about the new core update.
Google hasn’t been forthcoming about the specific details, but it has made it clear that sites negatively impacted by the previous update shouldn’t expect an immediate recovery.
What is a Google Core Update?
A Google Core Update is a comprehensive update to Google’s search algorithm designed to improve the relevance and quality of search results.
Unlike minor updates, which may focus on specific tweaks, a Core Update significantly impacts the way Google evaluates and ranks web content.
These updates are essential to ensure that users find useful, accurate, and high-quality information at the top of their search results.
Expected results with the new update
and relevant content While Google hasn’t provided many details, it’s clear that the amazon database focus remains on useful and relevant content. Semrush ’s SERP trend tracking tool has shown some instability, indicating a period of significant fluctuations in Google’s algorithm.
With these updates, it’s common for some sites to temporarily lose visibility while the algorithm adjusts. Google has recommended that affected sites wait 14 days while the new update is being rolled out.
To identify whether your site was affected by the November 2024 Core Update, use tools like Google Search Console . Check if there was a significant drop in traffic after the update was released and analyze in detail the pages most impacted.
If your site has suffered a sharp decline, review your content, focusing on aligning it with Google’s EEAT criteria: Experience, Expertise, Authority, and Trustworthiness .
Importance of EEAT (Experience, Expertise, Authority and Trustworthiness)
The concept of EEAT has been fundamental to Google’s algorithm for a few years now. But with each new update, the platform makes it even clearer that all content produced must align with these four topics. Let’s break down each of these criteria:
- Experience : Create content based on real experience. Google values content written by people who have experience and after explaining these four new concepts that practical knowledge of the subject.
- Expertise : Demonstrate that you are an expert in the subject. This includes qualifications, professional experience and recognition in the field.
- Authority : Show that you are an authority on the subject. Articles authored by experts, links from relevant websites and a strong presence in your field are essential.
- Trust : Ensure your website is trustworthy. Include an “About Us” page, contact information, and ensure your content is accurate and well-researched.
Strategies to adapt your content to the November core update
If your website has suffered a sharp decline, review your content, focusing on aligning it with Google’s ranking criteria. To do this, there are a few actions you can take.
Review and improve existing content
The first step is to review all of the existing content on your website. Make sure it meets your users’ needs by providing clear and valuable answers to their questions.
Eliminate or update materials that appear database d to be created just to rank well in search engines but do not add real value.
Invest in creating new original content that addresses topics in depth and offers practical solutions to your audience’s problems.
Focus on Topic Cluster structure
One of the recommended strategies for gaining authority within a given semantic field is the use of the Topic Cluster structure .
This approach consists of creating pillar content that comprehensively covers a topic, and then creating supporting content (subtopics) that connect to the pillar content through internal links.
This helps Google understand that you are an authority in that specific field of knowledge.
Benefits of Topic Cluster
Greater authority in the semantic field : By connecting pillar content to subtopics, you demonstrate to Google that your site is an expert on that subject.
Improved user navigation : Internal links help users find related information more easily.
and relevant content How to implement Topic Cluster
- Choosing pillar content : A comprehensive and in-depth article on the main topic.
- Creation of cluster content : Several articles that explore more specific topics and are directly related to the pillar content.
- Internal linking structure : All clusters should point to the pillar content, and the pillar content should point back to the clusters.
Review your SEO strategy
This ensures that you first attack the areas with the greatest potential for impact, generating quick and measurable results.
Review and optimize existing content
Focus on the user, not the algorithm.
Create new and relevant content
Your content should be focused entirely on answering questions or solving users’ problems.
Build quality backlinks
Focus on getting backlinks from respected and relevant sites in your niche.
What are the next steps?
The November 2024 Core Update reaffirms Google’s commitment to content quality.
and relevant content Track your traffic, review your SEO strategy, and stay up to date with best practices to ensure your site continues to thrive in the ever-changing SEO landscape.