The inverted pyramid has been used in journalism for years to create news stories, and for good reason. The art of front-loading content (providing the most important information up front) makes this style of writing very reader-centric.
This is perfect for SEO copywriting because, as an art form that delicately balances writing for humans and web browsers, copywriting needs to appease both parties. Therefore, the inverted pyramid style helps copywriters organize their ideas in order of decreasing importance, with the least important information ending the article.
This grabs the reader’s attention from the start and makes it easy for web browsers to quickly associate your content with the search query. So, how do you incorporate this inverted pyramid style into your copy?
You first need to understand the inverted pyramid structure and secondly how to make copies in each section. That is exactly what I will take you through today.
Inverted pyramid structure
There are three main parts to inverted pyramid writing: head, body, and tail.
1. Clues: Attract readers with eye-catching elements
This part is crucial because it determines whether your readers will read the rest of your article. Therefore, it is the goal to grab your readers’ attention from the beginning.
Use a compelling story or interesting concept for brazil phone number library this purpose. Then highlight exactly what you will cover in your article for the “what, when, where and who”.
The reason for this is that readers want to get information as quickly as possible. Therefore, giving them exactly what they want will make them see you as their go-to source for all their needs in your niche.
In copywriting, this practice is known as responding to “search intent.”
Target keywords
Include your main keyword in the first few sentences of user australia your introduction to make it very clear to your readers and search engines that they have the right content. Also include some of your target keywords in the hook.
hook
The reader knows they are in the right place, but still fans data needs a little more encouragement to continue reading the rest of your article…enter the hook. The hook is the bold promise you make to your reader that you will deliver on later in your article. There are a variety of ways to create the perfect hook. You can present it as:
- Describe threatening situations, warnings, or unnecessary suffering your audience may be experiencing.
- Interesting facts or shocking statistics that show a correlation.
- Confirm existing beliefs or.
- The induction of FOMO.