Negative reputation This case is more difficult. It is worth starting to apply SERM reputation management by studying the service product. The quality of work with consumers. It is necessary to find the reason for the negativity. If it is expressed in reviews, then it needs to be worked through. Respond to comments, try to solve the client’s problem, quickly respond to complaints, motivate the audience to write positive reviews. In situations where negativity is unfounded or caused by black PR from competitors, they work a little differently. then you should simply delete them.
On third-party platforms, this is more difficult to do.
You need to contact the admin, write iceland phone number library a justification for your request to remove. The content or request a review of the situation. Neutral reputation This situation occurs when the ratio of negative and positive reviews is approximately the same. Not the worst scenario, by the way. But in this case, SERM marketing should be aimed at increasing positivity. To do this, you can publish content with positive mentions of the brand or product. Native materials work especially well. Also, when launching reputation management using SERM technology, it is worth trying to increase the generation of positive UGC (content created by users): respond to any mentions, ask for an opinion, encourage reviews.
Lack of reputation Similar situations also happen in online spaces.
For example, if a brand is just starting to enter the market or the company has previously worked in a specific niche and has not done SEO. To correct the situation, it is necessary to create a reputation. To achieve the desired result, you should expand the brand’s presence on the network, launch SERM advertising. For example, you should start a blog, create profiles on social networks, publish thematic articles on special platforms, register the company in online catalogs and geoservices. To form a positive reputation in the SERM network, it is also the more perfect your description worth paying attention to increasing the number of opinions on review resources.
You can act in different ways.
Ask clients to leave comments, create loan data a bonus program for those who write a review. And it is better to attract real people. Purchased reviews negatively affect the reputation if this fact comes to light. Working on reputation: pros and cons There are no negative aspects, but there are positive ones: War with competitors who ordered black PR. Such actions cause serious harm to certain brands. The presence of real negative reviews from people. The reasons for their occurrence must be eliminated, while simultaneously working on positive reviews.