If you run an online store, you’ll always be looking for more customers. Therefore, you need to know the best lead generation strategies to grow your customer base.
This blog will explain seven of the best inbound lead generation strategies and how to implement them into your business. The idea is to add value to your customers’ lives through blog posts, videos, or podcasts. In return, prospects give you their email addresses, turning them into leads. You can then use their email addresses to sell directly or send marketing content.
1. Study online customer behavior
If you understand how your customers use the whatsapp marketing service Internet, you can find potential customers in the right places.According to Chigo, 89% of consumers use search engines for product research. Therefore, your online store should optimize its SEO strategy to increase lead generation through product reviews and product pages.
Another noteworthy statistic is that 72% of customers trust online reviews as much as personal recommendations. Therefore, adding reviews to your product pages is an excellent way to generate inbound leads.
Qiigo also found that 78% of consumer purchasing decisions are based on social media posts published by a company. Having a solid social media presence and equipping it with tools to collect contact information for lead generation is a must for your business.
Another imperative is having a good online experience, which is important to 91% of customers. So make sure your online store provides value to your customers.
But how exactly do you study your customers’ online behavior?Heatmap toolUnderstand which sections of your online store your customers visit most, where they stop by, and where they take action.
2. Write high-quality blog posts
According to Business 2 Community, writing a high-quality blog helps generate more than 97% of links to your website, and you can convert these links into leads. However, you can only convert because it is an enhanced and extended version links into leads if the blog is engaging, informative, relevant, and ranks high in Google SERPs, so make sure your blog is high-quality and SEO optimized. You also need a mechanism to collect contact information from potential leads, such as a contact form or giveaway.
Another tip for using your blog to generate leads is with a time-delay popup. If your blog is high quality, readers may interact with your time-delay popup and become leads. Just make sure the delay is long enough for readers to engage with your blog and find value.
But remember, your focus should still be on creating quality, informative content. If you are having trouble writing a blog and need helpWrite better,Rest assured, there are many resources available to help you.
Growing your blog’s followers is also important because of its potential to generate leads. A good blog not only drives traffic to your website; it also builds your credibility and establishes your brand as an industry thought leader.
3. Create video content
If you want to generate leads throughCreate video content,It goes without saying that videos must be relevant and high-quality. But what kind of video content should you create? Good video ideas include video testimonials from previous customers about their product experiences, product overview videos, case studies of long-term benefits, and introduction videos from the founders of your business.
When you provide the contact form is also important. For longer videos or premium content, it may be more advantageous to provide the contact form right away. But in shorter videos, it’s better canada data to display the form after the “hook” in the content. Putting the contact form at the end is not ideal because many users will stop watching before the end.
It’s also important to optimize your video content for the platform. Optimized videos will play better, look better on the platform, and are more likely to actually be viewed. Work . Don’t let all your hard work go to waste because of suboptimal video content delivery.