It’s a fact that you can increase conversions with retargeting. But it’s also true that if you don’t know how to implement a strategy properly, all your work will be useless. Therefore, before knowing how to boost conversions with retargeting, it’s advisable to ask yourself a few questions :
Are you getting the traffic you would like to get on your website?
Do you have a record of the users who have visited your website? Can you confirm how many have returned?
Are you redirecting your users to the place you want?
Do you know how the public reaches your website ?
Do you segment users?
Do you know how to properly apply retargeting to get repeat visits?
Would you know which platform to use for this?
If you have any doubts about any of these steps, it is best to pay attention to some of these good practices to create a successful retargeting campaign. And, as you can imagine, behind a strategy of this caliber there are very elaborate processes. However, the main trick to increase conversion with retargeting is to know your target and know how to detect the ideal time, place and frequency to impact them.
The goal of retargeting is to bring back traffic that once visited chinese overseas canada database you to your digital spaces. But there is a very thin line between the annoyance that can be created and the motivation to convert. For this reason, you need to take care of several aspects.
TABLE OF CONTENTS
How to boost conversions with retargeting and not die trying
8 tips for achieving conversions with retargeting
1.- Define which landing page you want to mark with cookies
2.- Divide your campaigns
3.- Focus on abandoned shopping carts
4.- Invest less in your home and in the pages that get less traffic
5.- Coupons and discounts are a hook for anyone
6.- Go for those who just bought
7.- Test the ads before launching them
8.- Measure the results in real time
How to boost conversions with retargeting and not die trying
conversion with retargeting
According to eMarketer data , 30% of consumers have a positive or the top 10 frequently asked questions plug-ins very positive reaction to retargeting ads. While 59% remain neutral. This means that only 11% are annoyed and that you are more likely to increase conversions than to block them.
However, more than 95% of the users who come to your website are not going to convert at first. This can break your schemes.
However, ComScore data shows that retargeted ads lead to a alb directory 726% increase in website visits after four weeks. And conversions with retargeting can therefore increase by 147% .