that a good subject line gets an email opened known and ! and I can attest to this: at Marketing and Content ! we’ve achieved.
open rates of 80% on emails sent to potential clients
(almost cold calling)! or to ourown clients! of course! with the appropriate subject line for the precise moment. Granted! a one-off email isn’t the same
as a newsletter! but precisely because it’s a repetitive email!
you should try to make it as interesting as possible to get the
recipient to open it (yes! we’ve subscribed and all that! but how many
newsletters do we usually receive?).
So why do known and some media outlets
insist on sending out their newsletters with such unappealing messages as
“MarcaX e-news #127”? Note honduras phone number library that I say “MarcaX” so as not to expose
the brand in particular! which! in fact! has a platform for sending
SMS and messaging in general. At least! it’s not a Spanish brand.
At the opposite end is a cap needed on a chimney pipe? of the spectrum are those who
simply headline ” 10 Tricks for an Effective Newsletter .” It’s made up!
but it certainly exists. With a few honorable exceptions! and there are some! most
tend to be rehashed! and the newsletters cover everything except what
the title says! so we’re back to using #ThatIsIt.
What can we consider a
compromise that will also lead to saving the message? Simply a
subject line that objectively describes what I’m about to read (yes! I hate clickbaiting
! why deny it?).
And please! don’t title all your newsletters the same!
A cleaned-up database
The fact that some media outlets have stopped
sending me newsletters is a very clear sign that they’re working on their databases properly . And
what does database work mean? Well! simply
analyzing what each lead does with what they’re sent.
Sending a newsletter be numbers starts with lead capture! but it doesn’t
end every time you send it; it ends when you measure what happened to it.
And! of course! we mustn’t
forget the strategy . It seems obvious! but sending newsletters should be part of a strategy that defines all of the above and their purposes.
Generally! media and
brands seek customer loyalty! dissemination of their content!
