“In addition to authenticity, UGC brings real added value in terms of Juliette Labarre product demonstration and contextual placement. For example, on our site, we integrate them directly into category pages, such as those dedicated to parquet or carpet. At the bottom of these pages, we display numerous photos from UGC that correspond to the products being searched. This really helps our visitors visualise and these visuals help them decide.”
Engaging content increases interaction rate
Flowbox also enabled St Maclou to gather and georgia whatsapp number data 5 million showcase more authentic and inspiring content. Unlike traditional brand-directed advertising, community-generated content felt more spontaneous. This offered a fresh and relatable perspective that shifted how consumers perceived their products.
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St Maclou’s UGC on the Community page
As a result, the brand experienced a 10.5% increase in subtleties of calculating the cross-section their click-through rate, which means that more users clicked on community content compared to total impressions. This led to higher engagement and stronger interaction with user-generated content.
How Flowbox can help Building Materials brands
Flowbox UGC Platform has many great tools and capabilities that can help Building Materials brands, no matter how big or small. Here is an overview of the key platform features:
Collection Tool
Flowbox stands out with its sophisticated adb directory content collection system that automatically monitors and gathers user-generated content across social media platforms. The system springs into action whenever users mention your brand, tag you in their posts, or use your designated hashtags, ensuring no valuable content slips through the cracks.
The platform’s social media integration capabilities allow your brand to collect content from Instagram, Facebook, TikTok, YouTube, Pinterest, and other platforms, all from a single dashboard. Check out this collection of articles to see all the platforms you can connect to Flowbox as a source.
