How to organize earnings on email newsletters? Is this method of communication useful for business and how effective is it? Let’s figure it out! Many users will subscribe only to receive the promised reward for free, and will immediately unsubscribe from your advantageous offers. Some clients will be dissatisfied with the content or its design and will also say goodbye to you. But does this make email marketing weak and ineffective or is it still possible to earn money on newsletters? Let’s consider this question in our article!
Basics of Email Marketing
When discussing the effectiveness of this type of communication, it is important to consider that the influx of potential customers from social networks is lower. More often than not, the user will simply ignore the advertising message, while the email will be stored in the mailbox, and the user will be able to open it at any time. Simply put, you gather users with similar interests and give them interesting and useful content. Weave into the general framework an excuse to buy a product that will bring a person income, useful knowledge, positive emotions (underline the necessary), etc. And wait for feedback. There will be enough interested clients. But for such email newsletter to bring income, you need to be prepared, and we will help you with this.
What can be sold
Choosing a topic is the most important step. The most obvious topics will bring you income from email newsletters:
- parenting and children;
- care and beauty;
- monetization of skills and increase in income;
- sex, relationships and love;
- sports, health and proper nutrition.
With proper organization, you can achieve excellent results and income in any other niche. You have a large selection of goods and services at your disposal. You can narrow the chosen industry to your own product. Try yourself in different areas, somewhere you will definitely “take off”. Develop the direction that you like best, and earnings from email newsletters will not keep you waiting.
Potential income
Monetizing your mailing list subscriber bases is the main goal of email marketing. The more subscribers you have, the higher your income. But you should consider where this audience came from and how it got to you. You will have to work hard and earn their trust. ill not earn money on email newsletters from these subscribers, you will only waste your budget and anger the person with unnecessary letters. You can only benefit from YOUR audience. And after a couple of emails, you can offer paid services. The user gets used to you and will be ready to order a product or service. Remember the main rule – the audience needs to be “warmed up”. And only then offer your services. Let’s calculate what theoretical income can be obtained from sending letters to a “warm base”. What will be the earnings on email newsletters?
- According to statistics, out of 1000 subscribers, your letter will be opened by an average of 250 users. This means that the open rate parameter will be 25%.
- Of these 250 users, about 50 will click on the link.
- And only five will perform the target action – order a product or service. The conversion from clicks to orders will be 10%.
As a result, the conversion from the total number of subscribers to buyers (CR) will be equal to 0.5%. For example, if you sell cosmetics at $20 per unit, then for five sales you can earn $100. You can effectively increase your own income by simply replenishing your customer base. Now we will talk about tools for email marketing, increasing repeat sales, collecting contact information and solving other business goals.
How to Choose an Email Marketing Service Provider
It is worth understanding why such services are needed at all. Let’s look at legal ways to make money from belgium email list newsletters. When sending emails from a personal mailbox, it is worth remembering the chain of pitfalls hidden behind independence:
- There is a high probability that your mailing will end up in spam, or the subscriber will not receive the message at all.
- Statistics on open rates, click-through rates, and complaints about emails will not be available.
- You won’t know who has unsubscribed from future messages, which will cause an additional wave of messages ending up in the Spam folder.
- If you are not a graphic designer, then creating a beautiful and elegant email template can also be challenging.
- Is the interface user-friendly and understandable enough? If you can easily guess which button does what, then you have a quality program. You won’t meet the needs of a marketing campaign if you don’t know how to use a mailing tool.
- Is there training? No one likes to feel helpless. And that’s exactly what you’ll feel if you don’t understand what to do with the opportunities you’re given. So when you’re sold a “fishing rod,” make sure you understand how to tie a hook to it and bait it.
- Is there a trial version? How can you understand whether this product is suitable for earning money on mailings if you can’t even “touch” it visually? Find out about the possibility of a trial period for the service, so that you don’t regret the money spent later.
- The ability to pull up your own contact base. Some services allow you to send letters only to addresses from which consent to receive emails was received. If the base you have collected was not obtained through an online subscription form, then not every program will allow you to integrate such a contact list.
The ePochta Mailer program has all the above qualities. It will not only become an important tool for business, but will also allow you to increase your earnings on email newsletters.
Options for earning money using email
It is not only possible, but also necessary to turn your own client base into income. Unfortunately, not all senders do it honestly and legally. The level of earnings also depends on the method of obtaining the contact list. Client bases can be divided into two types depending on the method by which this information was collected:
- Clean base. These are contacts of people who have subscribed to the mailing list, agreeing to receive a certain type of content. This list is constantly cleared of outdated email addresses and contacts of those users who have unsubscribed themselves.
- Dirty base. Senders sometimes neglect the ethical rules of marketers and buy ready-made bases. Such lists contain data of people who did not agree to the mailing and do not expect your letters.
White ways of earning money
Each business can combine different ways to monetize its contact list, but the main focus should still be on legality.
Affiliate programs
You can promote links to your business partner’s branded website or your own project in your mailing list, where there are already links to your partner’s products or tools. For example, you are an organizer of ski tours. Manufacturers of ski equipment and related products can earn good money from your advertising mailing list. You just need to select several suppliers and offer them your services. If you want to interact with large companies, keep in mind that they are ready to pay for cooperation if your subscriber base has at least 10,000 users and the click-through rate is more than 20%.
Advertising sales
There are two options for making money on 5 tips for a successful switch to microsoft teams telephony newsletters.
- selling space in letters;
- selling the ability to send emails on your behalf.
If you give a third party the right to send messages on your behalf, be sure that they will not send spam or prohibited content. It is not only your money that is at stake here, but also your company’s reputation. Just a few letters can destroy what has built up over months and years. “Tip: To help a potential advertiser learn about you, talk about your product as much and as often as possible. Place information about cooperation on your corporate website in a separate block. You can also use exchanges to place information for potential partners.”
Advertising of information products
Information is probably the most sold product in the world. Everyone wants to acquire useful knowledge, skills and something inaccessible to other minds. It is not necessary to create your own information products, you can place a third-party source in the mailing, the main thing is to charge for it and agree with the source on such placement. Now let’s talk about how to make money on mailings that do not quite fit into the framework of what is permitted.
Black methods of earning money on email newsletters
The methods of “white sales” are also quite suitable for “black sales”. The only difference is that such mailings are sent to a leaked customer base. The income from such alb directory will be much lower, but it also takes place. Such mailings are a story about spam mailings. You sell people’s personal data without their consent. An additional unpleasant factor is that, while you earn money from mailings, you condemn the subscriber to receiving various spam.
Types of mailings
Selling mailing list
Individual and informational mailings
The purpose of these emails is to provide the user with timely and relevant content. In such emails, you can send articles from your own blog, educational videos, and other useful information. Such emails do not sell anything, they only provide knowledge. Example of an email with a summary from a blogA personalized mailing is a bit like an informational one, but can include an offer of promotions and discounts. For example, a coupon for a second free unit of a product on the client’s birthday or on the anniversary of their subscription. This is also a great way to make money on email newsletters. Example of a personalized mailing
Trigger mailings
These are letters containing an interaction anchor. For a user to receive such an email, certain conditions must met. For example, a client independently left a request for a consultation on the company’s website. In this case, you can set up an automatic sending of an email in which you briefly introduce the user to the situation. Any user action can be a trigger: from subscribing to a website to a situation where a user added products to the website’s cart but did not make a purchase.
How to organize an email newsletter
To conduct a marketing campaign, you must go through certain preparatory stages. Start by collecting a client base. Then choose a mailing topic, make a plan for sending emails.
Types of Client Bases and How to Build a Subscriber Base
There are two types of bases:
- Cold.
- Hot.
Automatic and individual mailing
Set up automatic sending of individual and triggered mailings to your clients.
- Welcome-email. After subscribing to the site, the user receives a welcome letter containing a brief excursion.
An example of a Welcome letter from the Career Rocket project
- Communication support. After placing an order, you can send the user information about the purchase status (tracking of the shipment, the receiving department, the arrival date, the start time of the course, etc.)
Example with tracking the delivery of a parcel
- Holiday greetings. Including individual celebrations and regular holidays, such as Valentine’s Day. In the first case, you can set up sending messages with congratulations on a birthday or wedding day (if such information is available). In the second case, you need to segment the base by age, gender and preferences, and send relevant offers to each individual group on the appropriate holiday.
With birthday greetings
- Anniversary greetings. Celebrate a milestone date with your client. For example, the anniversary of their subscription to the company’s website. Offer free shipping or a discount. The client will receive a unique offer, and you will have a good reason to remind them about yourself and an opportunity to increase repeat sales.
Example of congratulations on the anniversary of the subscriptionNow let’s take another step towards our audience. Let’s look at what and how you can send to subscribers.
How to Create Content for a Newsletter
Collecting contact information is not the hardest part of email marketing. It’s much harder to retain a customer. This requires hard work and constant creation of relevant content. Choose a strategy for preparing relevant content:
- Unique content.
- Messages based on data from the site.
- Generated content.
In the case of unique content, you create the information field yourself. Such a mailing is good because the recipient will be maximally intereste in. Because this data is exclusively in your letter. One of the main disadvantages is that it is a labor-intensive, complex process. Starting with choosing an interesting topic and ending with wasted time. The user could have found this data on the Internet, but the sender took care of the convenience of subscribers so that they could absorb the key points and effectively trade on the exchanges.
How, when and how many letters to send
Maintaining constant communication with subscribers is quite important. But do not overdo it with your presence in the user’s life. In order to earn money from the mailing and not to cause negative emotions in the subscriber, such a mailing should include useful and interesting information. It is considere normal to send no more than 2-3 letters per week. Send holiday greetings, advantageous seasonal offers and personal discounts (for birthdays). Excessive importunity is inappropriate.