Of course, there are many other metrics you can measure depending on your campaign goals. Here are the three main types of mistakes to avoid if you want to succeed with your B2B newsletters:Brevo also offers an automatic feature that allows you to determine the best sending time for your newsletters – but this feature will only be effective from the second sending.
Whatever your sector of activity, you will also need to pay attention to the sending frequency when setting up your newsletter campaigns: send too often and you risk annoying your contacts!
Messages that are too long and terms that your contacts don’t understand.
Don’t overwhelm your readers with too much text and adopt a tone that suits your audience.
In the B2B field, you can use canada phone number library technical terms, but only if you know that your target group will understand them without having to use Google.
Also, be mindful of your level of familiarity: in some cases, it’s better to address your recipients informally, in others it would be a serious mistake. This can vary depending on your relationship with your clients—whether you’ve already spoken with them, met them at a trade show, etc.
Emails that are too frequent and not personalized
In these times of overflowing inboxes, it’s very important to send your newsletters only when absolutely necessary and not to flood your contacts with unnecessary messages.
Additionally, to increase your how to build your email lists with conversion rate, it is very important that you personalize your emails and do not come across as a robot.
To do this, use one of the personalization modules offered by most emailing software and segment your contact lists.
A sloppy design.
The most engaging content, the best language choice, a sophisticated strategy, and defined goals won’t help if your newsletter’s structure and design don’t match.
Opt for a clean layout and plenty of white consumer data space to create a clear design and make it easier to read. Make your CTAs stand out, but don’t overload your newsletter with buttons.
In B2B, you can also choose to send plain text emails instead of using professional newsletter templates. This will give a more personal feel, reminiscent of private communications.
However, it’s always best to test multiple schedules and analyze what time of day your emails achieve the highest open rates. This will allow you to determine the ideal time for subsequent sends.
