We recently talked about how voice search is changing not only the typical queries on the Internet, but also people’s behavior in general. Retailers will have to make an effort and optimize their site for voice search before it completely displaces text search – otherwise, there is a risk of falling behind competitors by a couple of corpora.
Voice search optimization
or VSO, is becoming increasingly important. According to researchers, by next year it will account for 50% of all search queries.
As neural networks learn and technologies develop, voice seaecome email data s more intuitive and begins to capture the
nuances and context behind queries. Let’s look at the key factors to pay attention to when optimizing your site for voice search.Remember the set of key phrases that copywriters had to squeeze into product descriptions? The resulting texts were little like human language, but now everything is changing. When people use voice search, they don’t limit themselves to stubs of phrases, but speak normally — as if they were talking to an old friend.
That’s why it’s time to include everyday phrases in your content — this is to attract voice search engines to the content of your site. Long keywords in titles and descriptions are a great way to get a higher ranking in search results. But this is not the only place where natural language is important.
The fact is that due to incorrect pronunciation
voice search is not as accurate as text queries. And the more keys you scatter throughout the site (and not only), the higher the likelihood that the user will notice you. Where to place them:
Although voice search may not lead a potential buyer straighuct page, they will learn about your consumer data brand and follow the links to the site.
Optimizing content for the needs of visitors
A loyalty system, brand benefits, payment and delivery terms, blog articles art often captures elements of — all this attracts your potential customers. Every retailer needs to anticipate what questions their target audience might have while searching for a product, and what content is important to them.