The September SEO news this time mainly brings various studies and new SEO tools. You will find out, for example, what are the most searched terms of this year, whether the use of shared hosting affects the positions or how often Google ignores the meta descriptions you have filled in.
News at Google
Does using shared hosting affect rankings?
The agency Reboot Online prepared a study in which it was devoted to whether the use of shared hosting has an effect on positions on Google. She worked with the russia whatsapp number data hypothesis that cheap hosting is often used by low-quality websites (e.g. PBN), which can have negative effects on other websites hosted on the same server. They then partly confirmed and refuted this hypothesis.
However, John Mueller stated that such sites have no effect on the positions of other sites on the same server. You can find the discussion in the following tweet.
Artificial websites like this are pretty much never indicative of any particular effect in normal Google Search. It’s a cool experiment, a good write-up & analysis, and I love it when folks experiment like this, but it’s not useful data.
Host where it makes sense for you.
Source: Search Engine Journal
Google ignores the meta description 70% of the time
Another study , this time from the agency in business never assume anything Portent, found that Google ignores the text for the meta description in up to 70% of cases in the TOP 10. The study was conducted based on the analysis of se spam data arch results for 30,000 keywords.
Source: Search Engine Journal
Support of structured data for transport on e-shops
Google has started to support structured shipping data for products from e-shops . In this way, the shipping price based on the user’s location will be displayed in the SERP. However, this information is currently only available in the US.
Source: Search Engine Land
Which expanded results have the highest CTR?
The last study we will mention comes from the Milestone agency. She focused on which expanded results have the highest CTR . At Milestone, they analyzed over 4.5 million search queries and found that users clicked on expanded results 58% of the time.
Source: Search Engine Journal
How Google works with links without anchor text
John Mueller said that Google has no context for links without anchor text. To the additional question of whether the search engine can understand the context of the surrounding text, he said that it can, but it is only secondary information – primarily the text of the link is so important.