Make sure your registration form is one of the first visible elements on your site.Imagine your screen divided into several zones. The “Above the Fold” zone is the area you can see without scrolling, the first thing you see when you arrive at a site.
In addition to the locations discussed in the previous chapter, it’s always a good idea to place your form here, so people see it before they even explore your content.
A good place is the main menu as in the example above.
4 – Create a dedicated landing page
In addition to your website, use a landing page for your newsletter subscription.
A landing page is a page that simply places your form. It should preferably have an easy-to-remember URL, such as “company.com/newsletter.”
Use the landing page to reference benin phone number library your newsletter in a guest post on another website, to attract listeners’ attention in a podcast, to promote your newsletter on social media, etc.
The advantage of a dedicated landing page is that it’s easy to share as a link in various internal and external content. It’s therefore a great way to boost your subscriber list!
5 – Use a CTA that stands out!
Highlight your CTAs to encourage clicks.
A CTA (Call To Action) is a text that how to blend ai automation with human encourages an Internet user to take action – in this case it is the button that allows them to subscribe to the newsletter.
It should be clearly visible and stand out from the rest of your content. For example, use a warm color that stands out from other visual elements, such as red or orange.
Also work on the text that appears on the button: instead of a simple “Subscribe” consider a more striking formulation, such as “Don’t miss any article” or “Download my e-book”.
You also need to make sure that this button is clearly visible and clickable on mobile and tablet.
To go further – discover everything you need to know to create effective Calls To Action:
- Call To Action: 6 examples of best practices to increase the conversion rate of your buttons
6 – Add a CTA to your social networks.
Don’t neglect social media to generate subscribers for your newsletter.
Whether it’s Twitter, Instagram, or fax lead another social network, always remember to add a CTA to your profiles or pinned posts.
You can redirect your followers to the dedicated landing page you created for your form.
